{"id":2687,"date":"2018-10-02T18:11:27","date_gmt":"2018-10-02T16:11:27","guid":{"rendered":"http:\/\/www.pjdecoster.be\/?p=2687"},"modified":"2023-01-13T17:46:00","modified_gmt":"2023-01-13T16:46:00","slug":"10-top-performing-places-to-put-your-email-signup-form","status":"publish","type":"post","link":"https:\/\/www.salutonagency.com\/fr\/10-top-performing-places-to-put-your-email-signup-form\/","title":{"rendered":"10 top performing places to put your email signup form"},"content":{"rendered":"\t\t
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Rule number 1 for growing your email list? Give your visitors tons of options to sign up.\u00a0<\/strong><\/p>

It’s really that simple.<\/p>

If you aren’t putting your signup forms\u00a0in the right places or worse –\u00a0 hiding it somewhere in your footer or behind a link –\u00a0 you are missing out on subscribers, potential customers and sales.

But where and when do you ask your visitors to sign up? Well, that’s exactly what you’ll learn in this article.<\/p>

Here are 10 top performing places to put email sign up forms.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Your website homepage<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A pretty obvious place but you’d be surprised how many businesses haven’t got a clearly visible signup form on their homepage.<\/p>

Nomadic Matt<\/a>\u00a0features his email signup form on his homepage AND it’s shown\u00a0<\/span>above the fold<\/strong>\u00a0so that visitors can see it without having to scroll.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Nomadic\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. At the top of your sidebar<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Without pulling too much attention, this place\u00a0puts your signup form in\u00a0a prominent place. Website visitors are\u00a0used to finding signup forms there<\/strong>\u00a0so you can’t go wrong with this.

If you want, you can even add\u00a0other important call to actions or ads<\/strong>\u00a0in the sidebar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Get\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. A notification bar across your website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You’ve probably noticed this one before. I’m talking about that little bar across the top or bottom of your website.<\/p>

Now that’s a great place to put your email signup form. Because\u00a0it’s always right there in your face. Wherever you scroll.<\/strong><\/p>

It’s advised to show this bar only the first couple of times when someone visits your website. If you leave it there continuously, your visitors might\u00a0stop noticing it.<\/p>

Neil Patel<\/a>\u00a0uses this technique to highlight his Advanced SEO webinar. Great choice to add the exclamation icon.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Neil\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4. In your website footer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Although this is an out of sight-spot, it is\u00a0a place where people expect to find an email signup form<\/strong>. You should definitely include one as an addition to more in sight-spots.<\/p>

Also, when a visitor reaches your website footer, it\u00a0means that they liked\u00a0reading or watching your content, right?<\/strong>\u00a0So if there’s a signup form in place…. BAM, you’ve got a new subscriber. Just like that.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Yellowleaf\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5. When you run a social media campaign or contest<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While social media is great for\u00a0attracting leads with engaging content, campaigns and contests,… ideally these leads\u00a0end up on your email list. Because only then you can talk to them\u00a0personally.<\/p>

When you set up a social media campaign or contest,\u00a0why not include a newsletter subscription as a condition to participate<\/strong>? This is a proven method to\u00a0boost your email list growth. Just make sure you mention\u00a0clearly that you will use their email address for future communications and that they can opt out any time they want.<\/p>

Tip: Send out a confirmation mail immediately after someone signs up\u00a0<\/strong>to filter out price hunters who were\u00a0just focusing on the contest price.<\/span><\/h2>

After the confirmation mail you can\u00a0add your new subscribers to an automated\u00a0email sequence<\/a>\u00a0that teaches them more about your brand, services and products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Social\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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6. Below or in between your blog posts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visitors who read your blog posts are\u00a0engaged, curious and looking for answers<\/strong>\u00a0or entertainment. The perfect situation to\u00a0put your awesome email offer in the picture. You can put the form at the end of each post, but also as a featured box in between your article content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7. Create a dedicated landingpage<\/strong><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Having a dedicated landingpage for your email offer or newsletter subscription form is a bulletproof tactic to capture the attention (and email address) of your website visitor.<\/p>

By\u00a0removing all other distractions<\/strong>\u00a0like navigation items, blogposts and other call to actions, there is a\u00a0100% focus on\u00a0your main email offer and the signup form.<\/p>

Set up on your website as a pop-up styled page (pops up after a few seconds), a full page takeover or it can exist as an entirely seperate page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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8. Use a sticky scrollbox<\/strong><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Similar to the popup (see nr 10), this box slides in at the left\/right\/bottom side of your screen and it stays there until the visitor clicks away. Wherever\u00a0they scroll, this feature box stays in sight. Although it’s\u00a0not as intrusive as a pop-up<\/strong>, it still highly-visible without blocking your reader’s\u00a0view of your content.<\/p>

Hotjar<\/a>\u00a0combines the ‘end-of-blogpost’ signup form with a sticky (popup) box in the bottom right corner.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Hotjar\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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9. On your about page<\/strong>
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Have a look at your website statistics. Chances are that your about page is one of your most popular pages<\/strong>. Why not put a signup form there as well? You might catch some extra leads.
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10. Pop-ups<\/strong><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I have a love\/hate relationship with pop ups…<\/p>

I don’t like how pop-ups are thrown in\u00a0my face while I’m\u00a0enjoying some content. They are intrusive, annoying and feel really pushy.<\/p>

But…<\/p>

They actually work<\/strong>.<\/p>

After experimenting with a scrollbox (see nr 8), I learned that 25% of my leads were coming through this method. Obviously, that’s a number I can’t ignore so I’ve decided to leave it there.<\/p>

When choosing a pop-up, you can also\u00a0decide when they are shown<\/strong>: after X seconds, at the end of the page, when someone intents to leave your website,… I suggest to test which one performs best for your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/p>\n

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Obviously, you can’t use all these sign up methods at the same time on your website. That would be overkill and frankly, quite annoying for your visitors.<\/span><\/h2>\n

Each business is unique so I’d suggest to experiment with 3-4 methods and then analyze how they perform. Replace the ones that aren’t delivering any significant results and throw another one in the mix. Keep on doing this until you are reaching your golden combo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Rule number 1 for growing your email list? Give your visitors tons of options to sign up.\u00a0 It’s really that simple. If you aren’t putting your signup forms\u00a0in the right places or worse –\u00a0 hiding it somewhere in your footer or behind a link –\u00a0 you are missing out on […]<\/p>\n","protected":false},"author":1,"featured_media":2726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[38,40,32,41,42,39],"class_list":["post-2687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-strategy","tag-email","tag-email-forms","tag-email-marketing","tag-landingpage","tag-popup","tag-signup-forms"],"yoast_head":"\n10 top performing places to put your email signup form<\/title>\n<meta name=\"description\" content=\"Rule n\u00b01 for growing your email list? Give your visitors tons of options to sign up. But when and where do you ask your visitors to sign up? Read more...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salutonagency.com\/fr\/10-top-performing-places-to-put-your-email-signup-form\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 top performing places to put your email signup form\" \/>\n<meta property=\"og:description\" content=\"Rule n\u00b01 for growing your email list? Give your visitors tons of options to sign up. But when and where do you ask your visitors to sign up? 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