{"id":3352,"date":"2018-12-24T04:02:18","date_gmt":"2018-12-24T03:02:18","guid":{"rendered":"https:\/\/www.salutonagency.prd.bootbase.be\/?p=3352"},"modified":"2022-03-08T12:31:52","modified_gmt":"2022-03-08T11:31:52","slug":"5-reasons-why-buying-email-lists-will-backfire-on-your-business-reputation","status":"publish","type":"post","link":"https:\/\/www.salutonagency.com\/fr\/5-reasons-why-buying-email-lists-will-backfire-on-your-business-reputation\/","title":{"rendered":"5 reasons why buying email lists will backfire on your business reputation"},"content":{"rendered":"\t\t
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Having a huge email list<\/strong> with thousands of subscribers is an amazing asset<\/strong> to your business. You can contact them again and again in a cost-efficient and effective<\/strong> way without having to spend tons of money on heavy advertising costs.<\/p>\n

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And yes, the money is indeed in the list<\/strong>. Sending emails to your subscribers is a proven way to keep them engaged, nurture a relationship with them and down the line, increase your revenue<\/strong>. Awesome, right?<\/p>\n

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But let’s be honest here, success doesn’t come overnight<\/strong>. Sorry to break the dream. Success comes from hard work, dedication, focus and perseverance.<\/p>\n

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And that’s when some businesses decide to take a shortcut: they buy or rent an email list<\/strong>.<\/p>\n

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They want results fast and think that buying or renting a large batch of contact information from random people will give them a competitive advantage.<\/p>\n

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Wrong, wrong, WRONG!<\/strong><\/p>\n

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There are many reasons why you should never, ever, EVER buy an email list. Here are 5 reasons why buying an email list a big no-no.<\/p>\n

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1. The email list may have been collected in an illegal way.<\/strong><\/h3>\n

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Several malicious companies and individuals scrape email addresses from websites with special software and then resell them for way too much money. This is an illegal practice that is punished severely under the new GDPR legislation. So stay away from it!<\/p>\n

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2. Purchased mailing lists are of very low quality.<\/strong><\/h3>\n

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These lists often contain incomplete, incorrect and outdated data. This quickly translates to poor email marketing results:<\/p>\n

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