{"id":3876,"date":"2019-01-09T09:12:37","date_gmt":"2019-01-09T08:12:37","guid":{"rendered":"https:\/\/www.salutonagency.prd.bootbase.be\/?p=3876"},"modified":"2022-03-08T12:31:50","modified_gmt":"2022-03-08T11:31:50","slug":"case-study-how-helix-sleep-grows-their-business-with-email-marketing","status":"publish","type":"post","link":"https:\/\/www.salutonagency.com\/fr\/case-study-how-helix-sleep-grows-their-business-with-email-marketing\/","title":{"rendered":"Case study: How Helix Sleep grows their business with email marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3876\" class=\"elementor elementor-3876\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e1853d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e1853d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38033a6\" data-id=\"38033a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc3baed elementor-widget elementor-widget-text-editor\" data-id=\"dc3baed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Last year we subscribed to the emails of <a href=\"https:\/\/helixsleep.com\/\">Helix Sleep, an online store that sells personalized mattresses<\/a>. After a few months we have gathered enough emails to dive into the details of their email marketing program and learn how they use emails to grow their business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ef6e3 elementor-widget elementor-widget-heading\" data-id=\"92ef6e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Helix Sleep's email types<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a8035 elementor-widget elementor-widget-text-editor\" data-id=\"18a8035\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span>Helix Sleep doesn&rsquo;t stick to a simple, monthly newsletter. They send out a variety of email types and email series which &#8211; each in their own way &#8211; trigger the reader to take action.\u00a0<\/span><span>A smart decision that makes sure they don&rsquo;t miss out on any opportunity to maximize impact.<\/span><\/p><p>Let&rsquo;s have a look at which email types we found in our inbox.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b36def elementor-widget elementor-widget-spacer\" data-id=\"2b36def\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5f20d elementor-widget elementor-widget-heading\" data-id=\"4a5f20d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Welcome email series<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b08cc elementor-widget elementor-widget-text-editor\" data-id=\"20b08cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Immediately after we subscribed to their email updates, we got a welcome mail from them. Awesome, that&rsquo;s a good start.<\/p><p>In the email, they<b> reconfirm their mission statement<\/b> and explain <b>how they are different<\/b> from other companies.<\/p><p>They also inserted the<b> key benefits of\u00a0 Helix Sleep<\/b>: the 100 day trial period, 10 year warranty, free shipping, financing options and made in USA. Reinforcing these elements is a great way to remind people of why they should shop at your webshop.<\/p><p>The primary call to action is crystal clear. They want to <b>get to know you<\/b> so they can recommend the perfect mattress for you. Therefore, they want you to take their <b>sleep quiz<\/b> (see further).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67ef46 elementor-widget elementor-widget-spacer\" data-id=\"d67ef46\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a0b88 elementor-widget elementor-widget-image\" data-id=\"11a0b88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_welcome-qalqffi2165712n8mlfd9ljw4nplksk8rtvexsfpn8.png\" title=\"Helix Sleep &#8211;  welcome mail\" alt=\"Helix Sleep - welcome mail\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Your Perfect Sleep - The Helix Mattress.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d2dd8 elementor-widget elementor-widget-spacer\" data-id=\"62d2dd8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7ade2 elementor-widget elementor-widget-text-editor\" data-id=\"1f7ade2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2 days after we subscribed, we got a second email. And this one&#8230; we absolutely love.\u00a0<\/p><p>Their key message focusses on the fact\u00a0<span>that a mattress can only be perfect if it&rsquo;s <strong>custom-tailored to your specific needs<\/strong>.<\/span><\/p><p><span>They enforce this message by visualizing<strong>\u00a0real customer data<\/strong> (gathered from their sleep quiz) and showing the different sleeping habits of the average person.\u00a0<strong>This makes you really curious<\/strong> about finding out your own sleep DNA and comparing it to average joe.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74e19f elementor-widget elementor-widget-spacer\" data-id=\"a74e19f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084f6ea elementor-widget elementor-widget-image\" data-id=\"084f6ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_Welcome2-qalqffi2165712n8mlfd9ljw4nplksk8rtvexsfqgy.png\" title=\"Helix_Welcome Series 2\" alt=\"Helix_Welcome Series 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: We all sleep differently. Find Your Match.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc1a13 elementor-widget elementor-widget-spacer\" data-id=\"9cc1a13\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0975668 elementor-widget elementor-widget-text-editor\" data-id=\"0975668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One week after the previous welcome email, they bring in the <strong>social proof<\/strong>.<\/p><p>Customers <strong>testimonials<\/strong> work really well because\u00a0people tend to believe their peers more than the business who\u2019s selling the products.<\/p><p>Combined with a reminder of their <strong>key benefits<\/strong>, persuasive testimonials from happy customers can convince even the most hesitant prospects to take the next step: taking the sleep quiz.\u00a0<\/p><p>And so we clicked&#8230;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731ff1c elementor-widget elementor-widget-spacer\" data-id=\"731ff1c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff9482 elementor-widget elementor-widget-image\" data-id=\"cff9482\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_Welcome3-qalqfgfw806hcolvh3tzu3bcq1kyshnz3yiwf2edjg.png\" title=\"Helix_Welcome Series 3\" alt=\"Helix_Welcome Series 3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: See what others are saying about Helix!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-979aca9 elementor-widget elementor-widget-spacer\" data-id=\"979aca9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1beb52 elementor-widget elementor-widget-heading\" data-id=\"a1beb52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Sleep quiz abandonment-sequence<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc244d2 elementor-widget elementor-widget-text-editor\" data-id=\"cc244d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First of all, let&rsquo;s have a look at the setup of their sleep quiz.<\/p><p>Like every business, Helix Sleep needs to learn about their customers to make relevant product suggestions.<\/p><p>The sleep quiz is a very user-friendly questionnaire that creates a<b> custom\u00a0profile about you and your sleeping habits<\/b> and then suggests the best type of mattress. It&rsquo;s a smart way of collecting crucial customer information while adding value to the customer experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a5d94 elementor-widget elementor-widget-spacer\" data-id=\"49a5d94\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3ee28 elementor-pagination-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"2d3ee28\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/01\/SleepQuiz1-768x797.png\" alt=\"Step 1: Fill out your email address\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 1: Fill out your email address<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/01\/SleepQuiz2-768x705.png\" alt=\"Step 2: Submit some personal details\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 2: Submit some personal details<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/01\/SleepQuiz3-768x492.png\" alt=\"Step 3: What is your sleep position?\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 3: What is your sleep position?<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/01\/SleepQuiz4-768x517.png\" alt=\"Step 4: What is your personal preference?\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 4: What is your personal preference?<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/01\/SleepQuiz5-768x512.png\" alt=\"Step 5: How have you been sleeping up until now?\" \/><figcaption class=\"elementor-image-carousel-caption\">Step 5: How have you been sleeping up until now?<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c1644 elementor-widget elementor-widget-spacer\" data-id=\"66c1644\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c364516 elementor-widget elementor-widget-text-editor\" data-id=\"c364516\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>OK, back to the email series now.<\/strong><\/p><p>Since we kinda had a feeling that this quiz would be a very important step in our customer journey, we started filling in our details but <b>never finished it<\/b>.<\/p><p><em>*Evil laughter*<\/em><\/p><p>And that&rsquo;s what triggered the <b>&lsquo;Sleep quiz abandonment-sequence&rsquo;<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb49fe elementor-widget elementor-widget-text-editor\" data-id=\"7fb49fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A few moments after we had abandoned the quiz, we got this first email.<\/p><p>It&rsquo;s <b>a <\/b><strong>simple,\u00a0friendly reminder<\/strong>\u00a0to the fact that we hadn&rsquo;t answered all the questions.<\/p><p>The short and powerful intro text reminds you why you should finish the quiz while<b>\u00a0their five key benefits<\/b>\u00a0increase trust.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5f851 elementor-widget elementor-widget-spacer\" data-id=\"7d5f851\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b1445 elementor-widget elementor-widget-image\" data-id=\"f7b1445\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_SQabandon1-qalqffi2165712n8mlfd9ljw4nplksk8rtvexsfm36.png\" title=\"Helix_Sleep Quiz Abandonment 1\" alt=\"Helix_Sleep Quiz Abandonment 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Find Your Match<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e459200 elementor-widget elementor-widget-spacer\" data-id=\"e459200\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7562824 elementor-widget elementor-widget-text-editor\" data-id=\"7562824\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Flash forward one day and we find the second sleep quiz abandonment email in our inbox. Ok, they don&rsquo;t give up easily. That&rsquo;s good to see.<\/p><p>They decided to throw in a <strong>discount<\/strong> this time. Discounts are great to pull hesitating prospects over the edge. And since we started the sleep quiz, we kinda told them we have <i>some <\/i>interest in their mattresses.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21fd134 elementor-widget elementor-widget-spacer\" data-id=\"21fd134\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6299da8 elementor-widget elementor-widget-image\" data-id=\"6299da8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_SQabandon2-qalqfdmdni2mdupyxkm44m0yxvyv5ecs3kkfz8iefc.png\" title=\"Helix_Sleep Quiz Abanonment 2\" alt=\"Helix_Sleep Quiz Abanonment 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Are you in?<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d475d elementor-widget elementor-widget-spacer\" data-id=\"57d475d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a907c4 elementor-widget elementor-widget-text-editor\" data-id=\"2a907c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One day later, we got an email <strong>reminding us of the discount<\/strong> and asking us to finish the quiz.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a174863 elementor-widget elementor-widget-spacer\" data-id=\"a174863\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a96e0 elementor-widget elementor-widget-image\" data-id=\"20a96e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_SQabandon4-qalqffi2165712n8mlfd9ljw4nplksk8rtvexsfm36.png\" title=\"Helix_Sleep Quiz abandonment 3\" alt=\"Helix_Sleep Quiz abandonment 3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Get a better night's sleep with $75 off<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207e532 elementor-widget elementor-widget-spacer\" data-id=\"207e532\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8ef66 elementor-widget elementor-widget-text-editor\" data-id=\"6f8ef66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another day later, we receive the last email of the sleep quiz abandonment series.<\/p><p>Like the previous email, they <b>emphasize the discount<\/b> but they also added <b>urgency<\/b> in the mix.<\/p><p>The subjectline &lsquo;Last call for $75 off&rsquo; makes you realize that you&rsquo;ve been lacking too much and\u00a0the\u00a0<strong>animated countdown timer <\/strong>only adds to that feeling.<\/p><p>If by now you still don&rsquo;t feel like finishing the quiz, they&rsquo;d figure you&rsquo;re just not that interested anymore and they stop sending you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7650c elementor-widget elementor-widget-spacer\" data-id=\"7e7650c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0448df4 elementor-widget elementor-widget-image\" data-id=\"0448df4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_SQabandon5-qalqfgfw806hcolvh3tzu3bcq1kyshnz3yiwf2e7s8.png\" title=\"Helix_Sleep quiz abandonment 4\" alt=\"Helix_Sleep quiz abandonment 4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Last Call for $75 off<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd970ed elementor-widget elementor-widget-spacer\" data-id=\"dd970ed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41fc841 elementor-widget elementor-widget-heading\" data-id=\"41fc841\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Shopping cart abandonment<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615e80f elementor-widget elementor-widget-text-editor\" data-id=\"615e80f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">Baymard study<\/a> shows that on <strong>average\u00a069.89% of people put items in their online shopping cart only to leave it<\/strong><span>\u00a0without completing their purchase. Now that sounds like a pain in the butt, right?\u00a0<\/span><\/p><p>Not for Helix Sleep because they are chasing that lost revenue and try to bring it back.<\/p><p>How? With a <b>shopping cart abandonment email<\/b>. Probably the\u00a0<a href=\"https:\/\/www.bigcommerce.com\/blog\/abandoned-carts\/\" target=\"_blank\" rel=\"noopener\">most powerful and most effective revenue-boosting email<\/a>\u00a0you can send to your prospects.<\/p><p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1817617 elementor-widget elementor-widget-spacer\" data-id=\"1817617\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6643277 elementor-widget elementor-widget-image\" data-id=\"6643277\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_CAB1-qalqfdmdni2mdupyxkm44m0yxvyv5ecs3kkfz8ifc4.png\" title=\"Shopping Cart Abandonment &#8211; email 1\" alt=\"Shopping Cart Abandonment - email 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Your cart status<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7c5cc elementor-widget elementor-widget-spacer\" data-id=\"ff7c5cc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df81e1a elementor-widget elementor-widget-text-editor\" data-id=\"df81e1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While it&rsquo;s great that they send out this type of email, we feel like there are still some optimizations that can be made.<\/p><p>Why not personalize the email more and <strong>include the products that we have forgotten<\/strong>?<\/p><p>Or maybe do some <strong>A\/B testing on the subjectline<\/strong>? &lsquo;Your cart status&rsquo; is boring and doesn&rsquo;t urge to go back to finish the purchase.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a7e38 elementor-widget elementor-widget-spacer\" data-id=\"d8a7e38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add78da elementor-widget elementor-widget-image\" data-id=\"add78da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_CAB2-qalqffi2165712n8mlfd9ljw4nplksk8rtvexsfsgm.png\" title=\"Shopping Cart Abandonment &#8211; email 2\" alt=\"Shopping Cart Abandonment - email 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: UPDATE: New Helix financing options available!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb30d4 elementor-widget elementor-widget-spacer\" data-id=\"1eb30d4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b64482 elementor-widget elementor-widget-text-editor\" data-id=\"7b64482\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One day later, we received another email from Helix.\u00a0With this email they want to <strong>lower the treshold by explaining their financing options<\/strong>.<\/p><p>A smart insight but the <strong>lack of context<\/strong> makes it hard to understand why we have received this. There is no more reference to our abandoned shopping cart so we didn&rsquo;t really know what they wanted us to do.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683f2e4 elementor-widget elementor-widget-spacer\" data-id=\"683f2e4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da574f2 elementor-widget elementor-widget-heading\" data-id=\"da574f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Product launch emails<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2801a0f elementor-widget elementor-widget-text-editor\" data-id=\"2801a0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Helix Sleep keeps investing in growing and improving their product range. And they love to show their latest products once they are ready.<\/p><p>Keeping your subscribers up-to-date about new products and arrivals is a great way to <b>boost engagement, get feedback and spark a flame<\/b> that might trigger someone to try and buy.<\/p><p>The best product emails give answers to the following questions:<\/p><ul><li>What is the product?<\/li><li>How can this product help me?<\/li><li>How is it different from others?<\/li><li>How do I get it?<\/li><\/ul><p>Let&rsquo;s have a look at some of Helix Sleep&rsquo;s latest launches and see how they did.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac55abc elementor-widget elementor-widget-spacer\" data-id=\"ac55abc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c4b039 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c4b039\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b6115a\" data-id=\"6b6115a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2d276b elementor-widget elementor-widget-image\" data-id=\"c2d276b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_productlaunch-qalqfdmdni2mdupyxkm44m0yxvyv5ecs3kkfz8ioei.png\" title=\"Product launch email &#8211; Pillow\" alt=\"Product launch email - Pillow\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Pillows are here! \ud83d\ude34<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9156a72\" data-id=\"9156a72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ed7c4d elementor-widget elementor-widget-image\" data-id=\"0ed7c4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_productlaunch_adjustablebase-qalqfek7uc3wpgols30qp3sfj9u8d3gifp7xgih9tk.png\" title=\"Product launch email &#8211; Adjustable base\" alt=\"Product launch email - Adjustable base\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Helix adjustable bases are here...no treble<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51b16eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51b16eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-860b804\" data-id=\"860b804\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e226fb elementor-widget elementor-widget-image\" data-id=\"0e226fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_productlaunch_sheets-qalqfdmdni2mdupyxkm44m0yxvyv5ecs3kkfz8inlm.png\" title=\"Product launch email &#8211; Sheets\" alt=\"Product launch email - Sheets\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: We have something new for you<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-080bd90\" data-id=\"080bd90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc36bfb elementor-widget elementor-widget-image\" data-id=\"dc36bfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_productlaunch_luxe-qalqfhdqeu7roakibm8mel2tbfgc06rpg36dwcd7q2.png\" title=\"Product launch email &#8211; Luxe\" alt=\"Product launch email - Luxe\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Pillows are here! \ud83d\ude34<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c53b596 elementor-widget elementor-widget-spacer\" data-id=\"c53b596\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51d44f elementor-widget elementor-widget-text-editor\" data-id=\"d51d44f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The design of these emails is <b>minimal, clean <\/b>and focusses on <b>product presentation, features and benefits.\u00a0<\/b><\/p><p><b>Large, appealing product shots<\/b> and <b>short, enticing<\/b><b>\u00a0copy<\/b> explain <i>what the product is<\/i>, <i>how it differs from other brands<\/i> and <i>how you can benefit from it<\/i>. Then, the call to action points to the place<i> where you can get it<\/i>.\u00a0<\/p><p>Even though these emails are beautifully designed and answer all questions about the products, we feel like they could have pushed it a little further. At this moment, they just drop the news without\u00a0<span style=\"font-weight: bold;\">building up curiosity and anticipation.<\/span>\u00a0<\/p><p>A great way to build up anticipation is by splitting up one email in a three email series:<b> Prelaunch anticipation buildup, maintain the buildup and finally, the actual reveal.<\/b><\/p><p>Email monks features a\u00a0<a href=\"https:\/\/emailmonks.com\/blog\/email-marketing\/create-hype-using-product-launch-emails\/\" target=\"_blank\" rel=\"noopener\">great article on their website<\/a>\u00a0if you want to see some more examples.<\/p><p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8635c26 elementor-widget elementor-widget-spacer\" data-id=\"8635c26\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a5ff54 elementor-widget elementor-widget-heading\" data-id=\"9a5ff54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Topical mails<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb980f5 elementor-widget elementor-widget-text-editor\" data-id=\"eb980f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One way to schedule email campaigns is by <b>pinpointing special events and holidays<\/b> on your content calendar and then creating a connection between your brand and the event. These types of emails are called topical campaigns.<\/p><p>Helix Sleep incorporates these emails into their email strategy. Here are some examples:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a86cf elementor-widget elementor-widget-spacer\" data-id=\"e7a86cf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f336e elementor-widget elementor-widget-heading\" data-id=\"92f336e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Mother's Day and Father's Day<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a6cdb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a6cdb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d8f4cd\" data-id=\"8d8f4cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f09d25 elementor-widget elementor-widget-image\" data-id=\"2f09d25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_mothersday-qalqfdmdni2mdupyxkm44m0yxvyv5ecs3kkfz8ifo2.png\" title=\"Mothersday email\" alt=\"Mothersday email\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: An easy way to gift Mom more rest<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b7be05\" data-id=\"8b7be05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6efd339 elementor-widget elementor-widget-image\" data-id=\"6efd339\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_fathersday-qalqffi2165712n8mlfd9ljw4nplksk8rtvexsfq14.png\" title=\"Fathersday email\" alt=\"Fathersday email\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: A supportive bed for a supportive Dad - $125 off<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc860d elementor-widget elementor-widget-spacer\" data-id=\"7fc860d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a8cb2 elementor-widget elementor-widget-heading\" data-id=\"c7a8cb2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Memorial Day Sale<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75e3a68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75e3a68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e70cf9\" data-id=\"6e70cf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f6cf62 elementor-widget elementor-widget-image\" data-id=\"0f6cf62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_MDW-qalqffi2165712n8mlfd9ljw4nplksk8rtvexsfpq0.png\" title=\"Memorial Day Sale &#8211; email 1\" alt=\"Memorial Day Sale - email 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: FW: Memorial Day Sale - $150 off!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d921177\" data-id=\"d921177\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d42ff33 elementor-widget elementor-widget-image\" data-id=\"d42ff33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_MDW2-qalqfek7uc3wpgols30qp3sfj9u8d3gifp7xgih2la.png\" title=\"Memorial Day Sale &#8211; email 2\" alt=\"Memorial Day Sale - email 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: MDW deals inside this email<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8b19af3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b19af3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6f0adb\" data-id=\"d6f0adb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c32d62 elementor-widget elementor-widget-image\" data-id=\"4c32d62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_MDW3-qalqfgfw806hcolvh3tzu3bcq1kyshnz3yiwf2eboi.png\" title=\"Memorial Day Sale &#8211; email 3\" alt=\"Memorial Day Sale - email 3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Caught you \ud83d\ude34\ud83d\ude34<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97328e1\" data-id=\"97328e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a7f24a elementor-widget elementor-widget-image\" data-id=\"3a7f24a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_MDW4-qalqffi2165712n8mlfd9ljw4nplksk8rtvexsfptc.png\" title=\"Memorial Day Sale &#8211; email 4\" alt=\"Memorial Day Sale - email 4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: $150 off Memorial Day Sale Ends Today<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08abc0 elementor-widget elementor-widget-spacer\" data-id=\"e08abc0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a407f8f elementor-widget elementor-widget-heading\" data-id=\"a407f8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">4th of July Sale<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a526d3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a526d3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-52293a6\" data-id=\"52293a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-227e7fa elementor-widget elementor-widget-image\" data-id=\"227e7fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_4july-qalqffi2165712n8mlfd9ljw4nplksk8rtvexsfrvs.png\" title=\"4th of July Sale &#8211; email 1\" alt=\"4th of July Sale - email 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: FW: July 4th sale starting early<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b1124f\" data-id=\"0b1124f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e133659 elementor-widget elementor-widget-image\" data-id=\"e133659\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_4july_2-qalqfek7uc3wpgols30qp3sfj9u8d3gifp7xgih2re.png\" title=\"4th of July Sale &#8211; email 2\" alt=\"4th of July Sale - email 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: The All American USA Made Helix - $150 off for our July 4th Sale<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-388904f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"388904f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed255ff\" data-id=\"ed255ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d27fc elementor-widget elementor-widget-image\" data-id=\"35d27fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_4july_3-qalqfek7uc3wpgols30qp3sfj9u8d3gifp7xgih5ee.png\" title=\"4th of July Sale &#8211; email 3\" alt=\"4th of July Sale - email 3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: American made mattress + $150 inside<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-571c131\" data-id=\"571c131\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84bba5c elementor-widget elementor-widget-image\" data-id=\"84bba5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_4july_4-qalqfgfw806hcolvh3tzu3bcq1kyshnz3yiwf2eadu.png\" title=\"4th of July Sale &#8211; email 4\" alt=\"4th of July Sale - email 4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: 2 Days until July 4! Our mattress sale is on!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2eedb7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eedb7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-702e84a\" data-id=\"702e84a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bdb78c elementor-widget elementor-widget-image\" data-id=\"3bdb78c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_4july_5-qalqfdmdni2mdupyxkm44m0yxvyv5ecs3kkfz8ikn8.png\" title=\"4th of July Sale &#8211; email 5\" alt=\"4th of July Sale - email 5\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Get a USA Made Mattress Starting at $500 After Discount<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-606ede5\" data-id=\"606ede5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-556b641 elementor-widget elementor-widget-image\" data-id=\"556b641\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/elementor\/thumbs\/Helix_4july_6-qalqfgfw806hcolvh3tzu3bcq1kyshnz3yiwf2edhs.png\" title=\"4th of July Sale &#8211; email 6\" alt=\"4th of July Sale - email 6\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subject line: Announcement! July 4th Sale Extended!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-582306e elementor-widget elementor-widget-spacer\" data-id=\"582306e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3f33e elementor-widget elementor-widget-text-editor\" data-id=\"fb3f33e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While we praise Helix Sleep&rsquo;s beautifully designed emails and straight-forward approach, we do feel that they<strong><span>\u00a0<\/span>haven&rsquo;t really paid attention to the meaning of the moment<\/strong>. It&rsquo;s clear that they jump on every opportunity to push discounts and promotions. A very<span>\u00a0<\/span><strong>commercial approach<\/strong><span>\u00a0<\/span>might be the wrong path to take in some cases.<\/p><p>No, a mattress is not the perfect gift for Mother&rsquo;s Day or Father&rsquo;s Day. It&rsquo;s expensive and unpersonal.<\/p><p>Memorial Day is a day to remember the ones that sacrificed their lives for their country. It&rsquo;s not a good day to start a sale and to say &lsquo;Start your summer with the best sleep of your life&rsquo; or &lsquo;Don&rsquo;t sleep on this Memorial Day sale&rsquo;. That&rsquo;s just plain wrong and could rub some people the wrong way.<\/p><p>Feeling the meaning of the moment is so important when you design topical campaigns. If you are just<span>\u00a0<\/span><strong>focussing on yourself<\/strong><span>\u00a0<\/span>and try to make a<span>\u00a0<\/span><strong>forced connection<\/strong><span>\u00a0<\/span>between your brand and the moment, you might<span>\u00a0<\/span><strong>damage your brand<\/strong><span>\u00a0<\/span>more than you want to.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a03d5a elementor-widget elementor-widget-spacer\" data-id=\"3a03d5a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ee00e elementor-widget elementor-widget-heading\" data-id=\"e3ee00e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ebf56 elementor-widget elementor-widget-text-editor\" data-id=\"87ebf56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Helix Sleep clearly understands the importance and impact of email marketing. Their emails are visually appealing, they have implemented best practises, and their automation flows strike the right note to get their prospects and customers moving again. Bravo!<\/p><p>But we feel like there are still a few improvements that can be made. We&rsquo;ll list some of our ideas below:<\/p><ul><li><b>Create a better balance between inspirational and commercial content.<\/b>\u00a0Helix Sleep&rsquo;s emails are too sales-heavy. Why not mix it up with user-generated content, a look behind the scenes in the Helix Sleep&rsquo;s factory, a before\/after movie of happy customers,&#8230;<br \/>Real connections are not made with pushy sales emails but by putting the customer and his problems\/interests\/preferences at the heart of your communication.<\/li><li><span style=\"font-weight: bold;\">Mix up the tactics of the sleep quiz abandonment series.<\/span>\u00a0Offering a discount might not be the best way to go when prospects haven&rsquo;t really reached the &lsquo;I&rsquo;m interested in buying&rsquo;-phase. Nurturing them a little bit further with tactics like they use in the welcome email series (social proof, data visualization, practical information,&#8230;) might do miracles here.<\/li><li><b>More personalization.<\/b>\u00a0Even after we had completed the sleep quiz and gave away a lot of valuable information about our sleeping habits and preferences, we still got generic one-size-fits-all emails. Why not use the information we provided to create a unique experience? They already have the data&#8230;<\/li><li><b>Be careful with the approach of topical campaigns.<\/b>\u00a0Ignoring the deeper emotions behind a certain event and just seeing it as another chance to launch a sale might cause harm to the brand.<\/li><li><b>Build anticipation and spark curiosity when you&rsquo;re launching a new product.<\/b> Just dropping the news and including all information isn&rsquo;t the best way to drive traffic to your website. Because why would someone click when all the information is already there? Try to include the most vital and inspirational information, build up anticipation and then give them the chance to discover the new product.<\/li><\/ul><div><span style=\"font-family: Poppins;\"><span style=\"font-size: 17px;\">We&rsquo;re really curious about what you think of these emails. What are your favorite tactics? And how do you think they could improve their program?<br \/><\/span><\/span><span style=\"font-size: 17px;\"><br \/>We&rsquo;re looking forward to your comments!<\/span><\/div><div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98720d elementor-widget elementor-widget-html\" data-id=\"d98720d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"text-align: center; background-color: #09304e; margin: 50px 0 50px 0;\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-12\" style=\"padding: 25px; margin: 0 !important;\">\n\t<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/ebook_ipad.png\" alt=\"Turning subscribers into customers\" width=\"307\" height=\"232\" class=\"alignleft wp-image-2990\" \/><\/p>\n<h4 style=\"color: #ffffff; font-weight: bold; text-align: left;\">Want even more tips?<\/h4>\n<p style=\"color: #ffffff; text-align: left;\">Sign up and get monthly email marketing awesomeness and our FREE GUIDE 'Turning subscribers into customers. Secrets of the perfect welcome email series' delivered to your inbox.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.salutonagency.com\/turning-subscribers-into-customers-with-a-welcome-email-series\/\" title=\"widget\" class=\"btn btn-primary btn-lg\">YES, PLEASE<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Last year we subscribed to the emails of Helix Sleep, an online store that sells personalized mattresses. After a few months we have gathered enough emails to dive into the details of their email marketing program and learn how they use emails to grow their business. Helix Sleep&rsquo;s email types [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[59,56,32,57,58],"class_list":["post-3876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-case-study","tag-business-growth","tag-case-study","tag-email-marketing","tag-email-strategy","tag-helix-sleep"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study: How Helix Sleep grows their business with email marketing<\/title>\n<meta name=\"description\" content=\"We signed up to the emails of Helix Sleep and analyzed their content, design, strategy, what they did well and what they could do better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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