{"id":4120,"date":"2019-02-14T08:38:23","date_gmt":"2019-02-14T07:38:23","guid":{"rendered":"https:\/\/www.salutonagency.prd.bootbase.be\/?p=4120"},"modified":"2022-03-08T12:31:46","modified_gmt":"2022-03-08T11:31:46","slug":"collecting-customer-feedback-via-email","status":"publish","type":"post","link":"https:\/\/www.salutonagency.com\/fr\/collecting-customer-feedback-via-email\/","title":{"rendered":"Collecting customer feedback using email. This is how you do it right."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4120\" class=\"elementor elementor-4120\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1ad205 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1ad205\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edebb33\" data-id=\"edebb33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c35cd2 elementor-widget elementor-widget-text-editor\" data-id=\"7c35cd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The metrics of your email marketing provide a lot of useful information about the performance of your emails. Sadly, they don\u2019t tell you everything. When you notice a change in the results, you can\u2019t always tell why they changed! Luckily customer feedback can give you an explanation to all your questions!<\/p><p>In this blog post we\u2019ll explain <strong>why, how and when you should collect customer feedback<\/strong>. And of course, we\u2019ll dive into the specifics of how you can gather feedback with emails.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75357a5 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"75357a5\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\" aria-controls=\"elementor-toc__body\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\" aria-expanded=\"true\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b6343 elementor-widget elementor-widget-heading\" data-id=\"26b6343\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why should you collect customer feedback?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca1591 elementor-widget elementor-widget-text-editor\" data-id=\"4ca1591\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you sell any kind of product or provide a service to clients it is important to satisfy the needs of your customers. An important factor to satisfying those needs is to <strong>understand what they want<\/strong>.<\/p><p>So why not just ask them?<\/p><p>Getting feedback truly is a fantastic way to gain valuable insights. When you analyze customer feedback you\u2019ll get a <strong>clearer picture of your customers\u2019 behavior and their expectations<\/strong>. This will help you provide better services and develop better products. Ultimately, this can help you improve the overall customer experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e380b07 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e380b07\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e28848b elementor-widget elementor-widget-heading\" data-id=\"e28848b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201cAsk your customers to be part of the solution, and don\u2019t view them as part of the problem.\u201d<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-372e772 elementor-widget elementor-widget-text-editor\" data-id=\"372e772\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>&#8211; Alan Weiss &#8211;<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7534c78 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7534c78\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db2774 elementor-widget elementor-widget-text-editor\" data-id=\"9db2774\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your customers have a lot of interesting information to share. Did you know\u00a0<a href=\"https:\/\/www.1stfinancialtraining.com\/Newsletters\/trainerstoolkit1Q2009.pdf\" target=\"_blank\" rel=\"noopener\">96% of unhappy customers will leave your company without leaving a complaint<\/a>. That\u2019s a lot! And you\u2019re not even sure why they left you.<\/p><p>But according to another study,\u00a0<a href=\"https:\/\/www.superoffice.com\/blog\/customer-complaints-good-for-business\/\" target=\"_blank\" rel=\"noopener\">68% will leave because they feel you don\u2019t care about them<\/a>. So it remains ever so important to listen to your customers and value what they have to say.<\/p><p>Gathering customer feedback can really help you to get to know your customers better, but also to retain customers. In fact,<b> if you resolve a complaint in the customer\u2019s favor they will do business with you again 70% of the time<\/b>. (Source:\u00a0<a href=\"https:\/\/www.slideshare.net\/mobile\/helpscout\/75-customer-service-facts-quotes-statistics\" target=\"_blank\" rel=\"noopener\">Lee Resources<\/a>)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f01c76b elementor-widget elementor-widget-text-editor\" data-id=\"f01c76b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>But why emails?<\/strong><\/p><p>As you know, emails are a perfect way to get in touch with your subscribers throughout the whole customer flow. From\u00a0<a href=\"https:\/\/www.salutonagency.com\/turning-subscribers-into-customers-with-a-welcome-email-series\/\" target=\"_blank\" rel=\"noopener\">welcoming new subscribers<\/a>\u00a0to reminding them of their abandoned cart, you always have a reason to send out emails with relevant content for your (potential) customer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f94ef elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e8f94ef\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68ae33 elementor-widget elementor-widget-heading\" data-id=\"e68ae33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email is still the most commonly used digital customer service channel. 54% of customers have used email customer service channels in the last year.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db91f70 elementor-widget elementor-widget-text-editor\" data-id=\"db91f70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Source:\u00a0<a href=\"https:\/\/www.helpscout.com\/75-customer-service-facts-quotes-statistics\/\" target=\"_blank\" rel=\"noopener\">helpscout.com<\/a><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfbef3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7dfbef3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f4024 elementor-widget elementor-widget-text-editor\" data-id=\"31f4024\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>But <b>communication isn\u2019t a one-way street<\/b>. As mentioned earlier, a lot of customers will leave your business because they feel unappreciated. You don\u2019t want your customers to feel that way, do you?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06fca5d elementor-widget elementor-widget-text-editor\" data-id=\"06fca5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Email is a great channel to get a conversation started. When you\u2019re asking for feedback in your email campaigns, you give your customers the opportunity to share their thoughts and perceptions. <b>You include them and appreciated them<\/b>. And that\u2019s that they want.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1766e elementor-widget elementor-widget-heading\" data-id=\"0a1766e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to collect customer feedback via email?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-839ab92 elementor-widget elementor-widget-heading\" data-id=\"839ab92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start with the basics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9baf497 elementor-widget elementor-widget-text-editor\" data-id=\"9baf497\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As with most things in your business, it is good to work out a strategy when collecting customer feedback. This will help you get a clear view of your goals and what to do once you achieved those.<\/p><p>First of all, you <b>should set those goals and decide what you want feedback on<\/b>. Do you want to get to know new subscribers a bit better? Or make it easier for your customer to check out?<\/p><p>Next, you have to <b>plan your questions accordingly<\/b>. We don\u2019t advice asking general questions. This usually results in getting tons of answers that are difficult to use. For example: \u201cAre you happy with your purchase?\u201d Your customer could answer with yes, but might still have had troubles with the checkout process. Rather ask: \u201cWhat can we do to improve our checkout process?\u201d. <b>The more specific, the better.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f7d2b elementor-widget elementor-widget-heading\" data-id=\"21f7d2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The customer feedback email: things to consider and examples<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79188ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79188ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-545f308\" data-id=\"545f308\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02421b0 elementor-widget elementor-widget-image\" data-id=\"02421b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"481\" height=\"589\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_nokia.jpg\" class=\"attachment-full size-full wp-image-4130\" alt=\"Feedback survey Nokia\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_nokia.jpg 481w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_nokia-245x300.jpg 245w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nokia invites their subscribers to leave a review of the product they just bought.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c8ff4dc\" data-id=\"c8ff4dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392144b elementor-widget elementor-widget-text-editor\" data-id=\"392144b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are usually two approaches when you\u2019re asking for feedback in your emails. One is by trying to <strong>start a conversation with your readers<\/strong>. You can do this by sending out your email &#8211; including your question &#8211; and asking to share their thoughts in a reply email.<\/p><p>Another way is by <strong>inviting your reader to a survey<\/strong>. This is a great way to gather lots of insights at once.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-92536a1 elementor-widget elementor-widget-spacer\" data-id=\"92536a1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f00267b elementor-widget elementor-widget-text-editor\" data-id=\"f00267b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>But no matter the type of email you choose to send out, there are always <b>a few takeaways to consider<\/b> when creating your feedback email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4dd1e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4dd1e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21821da\" data-id=\"21821da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b019754 elementor-widget elementor-widget-heading\" data-id=\"b019754\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Address the right audience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c3de0 elementor-widget elementor-widget-text-editor\" data-id=\"83c3de0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Make sure you ask your questions to the right people. You can do this by <b>segmenting your audience.<\/b> When you want to improve your checkout process for example, you shouldn\u2019t ask those types of questions to people who haven\u2019t bought anything yet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ba2da07\" data-id=\"ba2da07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f84a4be elementor-widget elementor-widget-heading\" data-id=\"f84a4be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keep it short and simple<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2c53c4 elementor-widget elementor-widget-text-editor\" data-id=\"d2c53c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Time is of the essence. People are usually busy with their own stuff. Often when you have too many or too detailed questions, you\u2019ll receive less answers. Try to stick to <b>one key question at a time<\/b>! If it takes more than 5 minutes, chances are they won\u2019t reply so easily.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-987063b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"987063b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3561f4a\" data-id=\"3561f4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbcdb7 elementor-widget elementor-widget-heading\" data-id=\"4fbcdb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clean design<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5785566 elementor-widget elementor-widget-text-editor\" data-id=\"5785566\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Stick to a clean and straightforward design. It should be clear what you expect from your readers so make sure they can quickly scan the text and take action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ce9774\" data-id=\"0ce9774\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4a8427 elementor-widget elementor-widget-heading\" data-id=\"d4a8427\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Think mobile<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a953d75 elementor-widget elementor-widget-text-editor\" data-id=\"a953d75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Over\u00a0<a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/04\/7-stats-that-will-make-you-rethink-mobile-email\/\" target=\"_blank\" rel=\"noopener\">50% of emails are opened on mobile devices<\/a>. So it\u2019s important to keep this in mind! Especially because emails that display incorrectly on mobile may be deleted within three seconds.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-becace5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"becace5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38a88fe\" data-id=\"38a88fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1fff56 elementor-widget elementor-widget-heading\" data-id=\"a1fff56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ask the right questions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7082e elementor-widget elementor-widget-text-editor\" data-id=\"3f7082e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Think about your strategy. <b>Only ask questions that meet your goals<\/b> and try to ask open-ended questions. That way you\u2019ll receive more detailed answers which will help you when analyzing those answers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02cea50\" data-id=\"02cea50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8bd8e3 elementor-widget elementor-widget-heading\" data-id=\"d8bd8e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offer an incentive<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5585a42 elementor-widget elementor-widget-text-editor\" data-id=\"5585a42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you can afford giving an incentive, you should. People usually don\u2019t like doing something without getting something in return, and it can <b>help you get a higher response rate<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ea3dc elementor-widget elementor-widget-heading\" data-id=\"71ea3dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some examples of awesome feedback emails<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58985aa elementor-widget elementor-widget-heading\" data-id=\"58985aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Flywheel<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c73d6fa elementor-widget elementor-widget-text-editor\" data-id=\"c73d6fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let&rsquo;s have a look at which best practises <a href=\"https:\/\/getflywheel.com\/\">Flywheel<\/a> has included in their feedback email.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e390628 elementor-widget elementor-widget-image\" data-id=\"e390628\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"481\" height=\"1829\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_Flywheel_Feedback.jpg\" class=\"attachment-full size-full wp-image-4134\" alt=\"Customer feedback Flyweel email\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_Flywheel_Feedback.jpg 481w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_Flywheel_Feedback-79x300.jpg 79w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_Flywheel_Feedback-269x1024.jpg 269w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Flywheel has included tons of best practises in their feedback email.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f502f elementor-widget elementor-widget-text-editor\" data-id=\"d6f502f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We love how they come in with a big image that fits the overall message \u00ab\u00a0We love our customers and value their feedback\u00a0\u00bb (1).<\/p><p>The big and bold title is clear and straight forward + it states that you can get a free t-shirt if you participate (2).<\/p><p>Their body copy (3) tells their readers:<\/p><ul><li><b>why they need their feedback\u00a0and what they will do with it.<br \/><\/b>==&gt; radically improve their content<\/li><li><b>how long the survey will take.<br \/><\/b>==&gt; 5-10 minutes<\/li><li><b>what they need to do to win a free t-shirt.<br \/><\/b>==&gt; complete the survey<\/li><\/ul><p>To finish the email, Flywheel thanks their readers in advance for taking the time to leave their feedback.<\/p><p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242dc36 elementor-widget elementor-widget-spacer\" data-id=\"242dc36\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2871971 elementor-widget elementor-widget-heading\" data-id=\"2871971\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Amazon<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a926388 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a926388\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d9d1bcb\" data-id=\"d9d1bcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5374feb elementor-widget elementor-widget-image\" data-id=\"5374feb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"680\" height=\"865\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example-feedbackmail-Amazon.png\" class=\"attachment-full size-full wp-image-4138\" alt=\"Customer feedback email from Amazon\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example-feedbackmail-Amazon.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example-feedbackmail-Amazon-236x300.png 236w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Amazon uses the input of their customers to improve their on-site experience.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb83af9\" data-id=\"bb83af9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3dd375 elementor-widget elementor-widget-text-editor\" data-id=\"c3dd375\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This email from Amazon is a very short and simple version of a feedback email.\u00a0<\/p><p>Once you&rsquo;ve bought some clothing or shoes, they will send an email asking one question: <i>How did the size fit?<\/i><\/p><p>Clothing sizes can vary a lot depending on the brand so Amazon wants to<b> use the experience of buyers to generate trustworthy information about the size<\/b>.<\/p><p>This feedback is then used to show a mention on their website. For example &lsquo;Attention: this tshirt is somewhat smaller that average&rsquo;.<\/p><p>Now that&rsquo;s a smart way to use customer feedback!\u00a0<\/p><p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a1dc00 elementor-widget elementor-widget-spacer\" data-id=\"3a1dc00\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48399de elementor-widget elementor-widget-heading\" data-id=\"48399de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">When do you send customer feedback emails?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143e5c2 elementor-widget elementor-widget-text-editor\" data-id=\"143e5c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Depending on your business and the goals you have set for yourself, you could send various emails to collect feedback. But we\u2019d like to give you a headstart with a few examples. There are a few standard moments that you can implement in your customer feedback email strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6600086 elementor-widget elementor-widget-heading\" data-id=\"6600086\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When you add new contacts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844b935 elementor-widget elementor-widget-text-editor\" data-id=\"844b935\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is a good way to get to know your potential customers better. They don\u2019t have to make a purchase first. But this can help you <b>learn more about their interests and expectations<\/b>, so you can send them more valuable and relevant information. Essentially, that\u2019s the reason they signed up to your email list.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feccd58 elementor-widget elementor-widget-heading\" data-id=\"feccd58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After a purchase<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af7ca0c elementor-widget elementor-widget-text-editor\" data-id=\"af7ca0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer experience becomes more and more important when buying products or service. You can always <b>ask about the purchase itself or the buying process in general<\/b>. This will give you lots of insights about the strong and weak points of your products and customer experience. But also how you could change this for the better in the future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e777f28 elementor-widget elementor-widget-heading\" data-id=\"e777f28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When you try something new<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f92659 elementor-widget elementor-widget-text-editor\" data-id=\"2f92659\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Have you launched a new product? Or tried something new on your website? Ask what people think about it. This is another option to understand what your visitors expect. When you take their suggestions into account, you can also <b>minimize the risk of making something they don\u2019t want or need<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5baedd4 elementor-widget elementor-widget-heading\" data-id=\"5baedd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When you see a decrease in opens and links<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1793202 elementor-widget elementor-widget-text-editor\" data-id=\"1793202\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At the beginning of this article, we already explained that metrics can provide very useful information. But they don\u2019t give an explanation about your results. So everytime you notice a negative change in your metrics, it\u2019s a good thing to find out why.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ac7b3 elementor-widget elementor-widget-heading\" data-id=\"a8ac7b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After any kind of event<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a09667d elementor-widget elementor-widget-text-editor\" data-id=\"a09667d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This can be a delivery, but also after visiting the movies or having any kind contact with your business. As we stated before, it\u2019s all about customer experience! So it\u2019s important to know how your (potential) customer perceived their contact with your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dadb1ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dadb1ee\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442f214 elementor-widget elementor-widget-heading\" data-id=\"442f214\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pro tip:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c77a9 elementor-widget elementor-widget-text-editor\" data-id=\"22c77a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Only send customer feedback emails when you know you can act on the results. If people see you listened to them and improved something, they will feel more like you truly care. This can boost future response rates and build trust with your readers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b114479 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b114479\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9b4ba elementor-widget elementor-widget-heading\" data-id=\"8a9b4ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The customer feedback loop<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e28ce22 elementor-widget elementor-widget-text-editor\" data-id=\"e28ce22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Keep in mind that <strong>asking for feedback is an ongoing process<\/strong>. It helps improving your business and the contact you have with your customers.<\/p><p>Try to collect information that is relevant enough to meet your goals as well as your customers\u2019 expectations. Not only can you use these insights to improve your business, your products or your content. It also helps you to take care of any possible issues.<\/p><p>The most critical part of this process is to <strong>inform your customers about your changes<\/strong>. We\u2019ll say it one last time. You have to show your customers you care about their opinions. And by implementing their suggestions and keeping them up to date, you truly show you do your very best to satisfy their needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf7d1e elementor-widget elementor-widget-text-editor\" data-id=\"adf7d1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This email by <a href=\"https:\/\/www.revolutiontea.eu\/en\">Revolution tea<\/a> is a great example of <b>a post-feedback<\/b><strong>\u00a0email<\/strong>.<\/p><p>Like we mentioned above, keeping your subscribers in the loop about what you have achieved with their feedback and what the results were, is <strong>a great way to keep them included and appreciate their effort<\/strong>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a7850 elementor-widget elementor-widget-image\" data-id=\"a1a7850\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_Revolution_Feedback-418x1024.jpg\" class=\"attachment-large size-large wp-image-4143\" alt=\"Feedback email Revolution\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_Revolution_Feedback-418x1024.jpg 418w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_Revolution_Feedback-123x300.jpg 123w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/02\/Example_Revolution_Feedback.jpg 481w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe03ff elementor-widget elementor-widget-text-editor\" data-id=\"fbe03ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First, they thank their readers for all the feedback they have submitted. They are so happy with the great response that they decided to include a <strong>discount code<\/strong> (1).<\/p><p>Further down the email, they <strong>feature some of the feedback they received<\/strong> (2). Notice how they use snippets of feedback as\u00a0<strong>customer testimonials<\/strong>?<\/p><p>This email isn&rsquo;t purely made to thank their readers but also to <strong>generate extra sales<\/strong>. Double win.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2ddc6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca2ddc6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd40d6 elementor-widget elementor-widget-text-editor\" data-id=\"3bd40d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 14px;\">All the examples in this post come from our main source of inspiration: <a href=\"https:\/\/reallygoodemails.com\/\">Really Good Emails<\/a>\u00a0&lt;3<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c49dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b4c49dc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d2eca elementor-widget elementor-widget-text-editor\" data-id=\"48d2eca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Saluton, we also want to learn what your struggles and interests are. This way we can tailor our blog content to suit your needs. <br \/><br \/>So don&rsquo;t hesitate to let us know what you think of this article! Just leave a comment below. Your feedback is greatly appreciated!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The metrics of your email marketing provide a lot of useful information about the performance of your emails. Sadly, they don\u2019t tell you everything. When you notice a change in the results, you can\u2019t always tell why they changed! Luckily customer feedback can give you an explanation to all your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[62,65,32,64,66,63],"class_list":["post-4120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-strategy","tag-customer-feedback","tag-ecommerce","tag-email-marketing","tag-email-surveys","tag-reviews","tag-surveys"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Collecting customer feedback using email. This is how you do it right.<\/title>\n<meta name=\"description\" content=\"The best way to get to know your customers? Asking them! 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