{"id":4324,"date":"2019-04-02T05:19:37","date_gmt":"2019-04-02T03:19:37","guid":{"rendered":"https:\/\/www.salutonagency.prd.bootbase.be\/?p=4324"},"modified":"2022-03-08T12:31:32","modified_gmt":"2022-03-08T11:31:32","slug":"11-inspiring-ideas-for-your-easter-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.salutonagency.com\/fr\/11-inspiring-ideas-for-your-easter-email-campaigns\/","title":{"rendered":"11 inspiring ideas for your Easter email campaigns"},"content":{"rendered":"\t\t
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Spring is in the air! And soon it\u2019s time to celebrate Easter. A great holiday to spend with your family, enjoy the classic Easter brunches, let the kids hunt for Easter eggs in the garden, and exchange gifts.<\/p>

At the same time, Easter has a lot to offer for email marketers. You\u2019d think it\u2019s not as big as Christmas or Valentine\u2019s Day, but it\u2019s actually one of those holidays that is celebrated worldwide. So whether you want to increase your online conversions or your in-store visits, or even just boost engagement. This famous holiday is the perfect moment to connect with your readers!<\/p>

Anyhow, let\u2019s hop on to our selection of some eggcellent Easter emails (sorry, we had to) and discover which tactics you can use in your Easter campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Catchy subject lines<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1\/ Harry & David<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSubjectline: \u201cEars to You!\u201d \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Easter\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: Campaign Monitor<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> A fun wordplay in the subject line that makes it about the customer. The gif they used in the email is also linked to the subject line and very amusing to look at.<\/p>

What could be improved:<\/strong> The email contains too many different messages and CTAs. They could have chosen one main topic with short enticing body text and a clear call to action. Furthermore, there is no one-click-unsubscribe link in this email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2\/ Thrive <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSubjectline: \u00ab\u00a0Easter Sale: We\u2019ve hatched a plan to save you $50\u00a0\u00bb\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Easter\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: Reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> Clean design and a great subject line. The wordplay is all about the special deal and it relates to the Easter theme. The email is focused on one key message and it contains clear social media icons.<\/p>

What could be improved:<\/strong> The promo code looks like a call to action while the real call to action is a textlink. This should be the other way around to make it more clear what they expect from the reader.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Amusing wordplays<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3\/ Crate&Barrel <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: Emailmonks<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> The CTA is above the fold plus the fun title (everybunny\u2019s here) that is connected with the brightly-colored gif.<\/p>

What could be improved:<\/strong> The email focuses mostly on the image, while the CTA seems to be pushed to the background. It would be better if the main CTA was bigger and bolder. There\u2019s also a lot of cluttered information (like different CTAs) right above the footer area that might distract from the key message.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4\/ Jack Threads <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: Enchant agency<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> The funny title is directly linked to the image, there is one clear message and CTA focusing on a special Easter deal, and the mail is full of bright spring colors.<\/p>

What could be improved:<\/strong> The email is pretty generic. Even though they have chosen a fun way to introduce an Easter sale, they could\u2019ve added some best selling products to make the deal more tangible.<\/p>

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Images with vibrant colors<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5\/ Julep <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: Mailup<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> Bright spring colors, creative wordplay in the title and an animated image all make this email very attractive.<\/p>

What could be improved:<\/strong> The CTA button is a shade of blue which disappears in the rest of the email. They could\u2019ve used a different, more popping color.<\/p>

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6\/ Personal Creations<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: Emailmonks<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> This email is a perfect mix of everything. It blends pretty spring colors and uses fun wordplays, but it also shows different Easter deals and adds their bestselling categories.<\/p>

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Sparking inspiration<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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7\/ Fortnum & Mason<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: Mailup<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> This email is as amusing as it is creative. F&M show their products in an original way (thanks to the quiz) which inspires readers to pick out a gift. They also added special events and social media icons in a clean way.<\/p>

What could be improved:<\/strong> This email relies mainly on images. If a mail client doesn\u2019t support images or the reader blocks images, the whole email loses its purpose.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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8\/ Yankee Candle<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: Beefree.io<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> This email really displays the spring vibe thanks to its copy and the colorful images. It\u2019s an inspiring way to promote their products as a helpful asset during Easter.<\/p>

What could be improved:<\/strong> The email is a bit hectic because of all the images and text. This leads to the fact that the CTA button doesn\u2019t stand out.<\/p>

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Offering special treats<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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9\/ Rifle Paper Co.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Easter\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: Reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> This one is clean and simple. The design is elegant, it has fun copy, and the promotional deal is clear and visible.<\/p>

What could be improved:<\/strong> The CTA button is found all the way down and isn\u2019t that visible. They could have used a bigger font to make it stand out even more. Adding a CTA button in the image would be a good move as well.<\/p>

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10\/ Trivago <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Easter\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: business2community.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> It matches Trivago\u2019s branding perfectly with clear CTAs throughout the mail. They used a cute image with a relevant headline to keep up with the Easter fever. What\u2019s more is that the search bar also works as a call to action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do you feel like your brand isn\u2019t really associated with this specific holiday?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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That doesn\u2019t mean you can\u2019t still hop on the Easter train to inspire your readers. Have a look at our final example of impressive Easter emails.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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11\/ Curries Online<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Easter\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSource: Enchant agency<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What we like:<\/strong> Their approach to Easter is different from their competitors, but it is still on point and relatable thanks to the funny copywriting. A great, nonconventional way to link Easter to their own products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hopefully you\u2019re full of inspiration by now. Just remember, the end goal is to keep your Easter emails light and fun<\/strong>. Because that\u2019s what spring is all about!<\/p>

We\u2019re really curious about what you think of these emails. Which one is your favorite? And how are you planning your Easter email campaigns?<\/p>

We look forward to your comments!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Spring is in the air! And soon it\u2019s time to celebrate Easter. A great holiday to spend with your family, enjoy the classic Easter brunches, let the kids hunt for Easter eggs in the garden, and exchange gifts. At the same time, Easter has a lot to offer for email […]<\/p>\n","protected":false},"author":1,"featured_media":4325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[86,34,74,32,57,36,76],"class_list":["post-4324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-inspiration","tag-easter-email","tag-email-design","tag-email-design-inspiration","tag-email-marketing","tag-email-strategy","tag-email-templates","tag-holiday-emails"],"yoast_head":"\n11 inspiring ideas for your Easter email campaigns<\/title>\n<meta name=\"description\" content=\"Spring is in the air! And soon it\u2019s time to celebrate Easter. Get inspired with these 11 eggcelent Easter email campaign ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salutonagency.com\/fr\/11-inspiring-ideas-for-your-easter-email-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 inspiring ideas for your Easter email campaigns\" \/>\n<meta property=\"og:description\" content=\"Spring is in the air, but are you ready for Easter yet? 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