{"id":4424,"date":"2019-04-18T07:23:43","date_gmt":"2019-04-18T05:23:43","guid":{"rendered":"https:\/\/www.salutonagency.prd.bootbase.be\/?p=4424"},"modified":"2022-03-08T12:31:28","modified_gmt":"2022-03-08T11:31:28","slug":"6-brands-that-nailed-email-personalization","status":"publish","type":"post","link":"https:\/\/www.salutonagency.com\/fr\/6-brands-that-nailed-email-personalization\/","title":{"rendered":"6 brands that nailed email personalization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4424\" class=\"elementor elementor-4424\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b771e49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b771e49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6dd0ea\" data-id=\"d6dd0ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51aca26 elementor-widget elementor-widget-text-editor\" data-id=\"51aca26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Standing out in the inbox and getting great results from email marketing requires more than a blast-to-all approach. The keyword in any successful email marketing campaign is <b>relevance<\/b>.<\/p><p>And how do you become relevant? By <b>getting to know your audience, understanding their preferences and personalizing your messages<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a875474 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a875474\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0114cde elementor-widget elementor-widget-heading\" data-id=\"0114cde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalization \u2013 it is not about first\/last name. It\u2019s about relevant content.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81236c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"81236c3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba75dca elementor-widget elementor-widget-text-editor\" data-id=\"ba75dca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This post shows <b>our selection of 6 brands that go beyond first name personalization<\/b>. They went the extra mile to understand their audience and used this knowledge in their email campaigns to create relevant masterpieces.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1f98d elementor-widget elementor-widget-heading\" data-id=\"8d1f98d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1\/ TripAdvisor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c7421 elementor-widget elementor-widget-image\" data-id=\"c9c7421\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"548\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Trip-Advisor-548x1024.jpg\" class=\"attachment-large size-large wp-image-4429\" alt=\"Email Personalization - Trip Advisor\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Trip-Advisor-548x1024.jpg 548w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Trip-Advisor-161x300.jpg 161w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Trip-Advisor.jpg 740w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4e69e elementor-widget elementor-widget-text-editor\" data-id=\"fe4e69e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/www.getvero.com\/resources\/guides\/tripadvisors-unfair-advantage\">Getvero.com<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1096241 elementor-widget elementor-widget-text-editor\" data-id=\"1096241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.tripadvisor.com\/\">TripAdvisor<\/a>\u00a0is one of those brands that rigorously tracks your online behavior:<\/p><ul><li>What have you been looking at on their website?<\/li><li>Where did you go on holiday?<\/li><li>How many reviews have you given?<\/li><li>Did or didn\u2019t you engage with their previous emails?<\/li><li>Have your friends been active on TripAdvisor?<\/li><\/ul><p>This means they are able to <b>meet their reader&rsquo;s needs<\/b>\u00a0and\u00a0<b>offer a personalized and relevant customer experience<\/b>. In the end, it&rsquo;s all about relevant communication that takes preferences and previous engagement into account. This to prevent generic messages that totally miss the point.<\/p><p>This monthly report email is a beautiful example of hyper-personalization in action. <b>It uses customer data, adds context and a touch of gamification<\/b>. Even though the email looks like a report, it\u2019s actually a clever way to keep you engaged.<\/p><p>The email has only\u00a0<b>one call to action<\/b>: they want you to \u2018Add a review\u2019. By using <b>different angles<\/b> to frame this call to action, there is a better chance that the recipient will actually leave another review.<\/p><p><b>Which data was used in this email campaign?<\/b><\/p><ul><li>First name<\/li><li>Amount of reviews<\/li><li>Total amount of readers<\/li><li>Total amount of helpful votes<\/li><li>Geographic location of readers<\/li><li>Reviewer status<\/li><li>Amount of reviews needed to earn next badge<\/li><li>Amount of readers of your most popular review<\/li><li>Predictive data of places you might have visited (based on your search history)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d180ea9 elementor-widget elementor-widget-heading\" data-id=\"d180ea9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2\/ UncommonGoods<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbfdd2 elementor-widget elementor-widget-image\" data-id=\"7fbfdd2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"336\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Uncommongoods-336x1024.png\" class=\"attachment-large size-large wp-image-4431\" alt=\"Email Personalization - Uncommongoods\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Uncommongoods-336x1024.png 336w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Uncommongoods-98x300.png 98w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Uncommongoods.png 680w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b580a2f elementor-widget elementor-widget-text-editor\" data-id=\"b580a2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/behavioral\/retention\/we-did-a-little-personal-shopping\/\">Reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1134b8f elementor-widget elementor-widget-text-editor\" data-id=\"1134b8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.uncommongoods.com\/\">UncommonGoods<\/a>\u00a0respects<b> their users\u2019 browsing behavior<\/b> by sending an email that features products which are similar to what the customer has been looking at. Smart move.<\/p><p>It\u2019s like walking into a store, looking at some shoes while the shop assistant analyzes what you&rsquo;re looking for and then gives you some spot on recommendations. It appreciated and it just feels <b>more natural and relevant <\/b>than when the shop assistant would&rsquo;ve started showing you random shoes.\u00a0<\/p><p>The copy in the email is on point and lets you know that these items are specifically selected for you. Also, the design is very clean and simple which makes it enjoyable to look at. Well done!<\/p><p><strong>Which data was used in this email campaign?<\/strong><\/p><ul><li>Browsing behavior<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e4abd elementor-widget elementor-widget-heading\" data-id=\"90e4abd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3\/ JetBlue<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d941148 elementor-widget elementor-widget-image\" data-id=\"d941148\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"483\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-JetBlue-483x1024.png\" class=\"attachment-large size-large wp-image-4433\" alt=\"Email Personalization - JetBlue\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-JetBlue-483x1024.png 483w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-JetBlue-141x300.png 141w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-JetBlue.png 682w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef8ee7 elementor-widget elementor-widget-text-editor\" data-id=\"2ef8ee7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34146\/7-excellent-examples-of-email-personalization-in-action.aspx\">Hubspot.com<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9f54d elementor-widget elementor-widget-text-editor\" data-id=\"9c9f54d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.jetblue.com\/\">JetBlue<\/a> created an <b>email based on the account creation date<\/b> of their customers to celebrate their one-year anniversary. What a fun and surprising way to stimulate engagement with their brand. It&rsquo;s also a unique way to motivate their readers to celebrate by going on another trip.<\/p><p><strong>Which data was used in this email campaign?<\/strong><\/p><ul><li>Account creation date (email is triggered one year after that date)<\/li><\/ul><p>The same setup can be used for birthday emails, subscription renewal alerts or repurchase alerts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c05cd3a elementor-widget elementor-widget-heading\" data-id=\"c05cd3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4\/ Amazon<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3f375 elementor-widget elementor-widget-image\" data-id=\"7e3f375\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"546\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Amazon.png\" class=\"attachment-large size-large wp-image-4434\" alt=\"Email Personalization - Amazon\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Amazon.png 394w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Amazon-216x300.png 216w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea05ee elementor-widget elementor-widget-text-editor\" data-id=\"8ea05ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/behavioral\/survey\/smiles-davis-how-do-you-like-your-legendary-whitetails-mens-maverick-slub-henley\/\">Reallygoodemails.com<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1ed43 elementor-widget elementor-widget-text-editor\" data-id=\"1d1ed43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.amazon.com\">Amazon<\/a> is without a doubt the ultimate master of personalization. They gather tons of customer data and use it to provide a relevant and personalized shopping experience.<\/p><p>By analyzing their users\u2019 interests, past purchases, amount spent, location, age,&#8230; they are able to create <b>specific email content that resonates with their audiences<\/b>.<\/p><p>In the email above, Amazon asks their customer to review an item they have recently purchased. It\u2019s a <b>timely and relevant<\/b> email that creates a deeper connection with the customer and builds trust.<\/p><p>With the data generated by this email they can create <b>an even better online customer experience <\/b>by showing other people how this clothing item fits. This way they remove another barrier of online shopping (\u00ab\u00a0Will this item fit me?\u00a0\u00bb). Well done!<\/p><p><strong>Which data was used in this email campaign?<\/strong><\/p><ul><li>Last purchase<\/li><\/ul><p>Want to read an in-depth analysis of how Amazon uses email marketing to create an amazing customer experience? <a href=\"https:\/\/www.getvero.com\/resources\/guides\/the-amazon-experience\/\">Read this article<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be9e0f elementor-widget elementor-widget-heading\" data-id=\"3be9e0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5\/ Spotify<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cb433 elementor-widget elementor-widget-image\" data-id=\"f3cb433\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Spotify-586x1024.png\" class=\"attachment-large size-large wp-image-4436\" alt=\"Email Personalization - Spotify\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Spotify-586x1024.png 586w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Spotify-172x300.png 172w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-Spotify.png 680w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a19e5 elementor-widget elementor-widget-text-editor\" data-id=\"93a19e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/industry\/app\/new-music-from-borns-more-artists-you-love-listen-now-in-release-rad\/\">Reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795e01c elementor-widget elementor-widget-text-editor\" data-id=\"795e01c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An ultra short, yet hyper-focused email from <a href=\"https:\/\/www.spotify.com\/\">Spotify<\/a>. They know which artists their customers like so their <b>recommendations<\/b> are on point. The key image is <b>dynamic<\/b> so each user would receive another version of this email.<\/p><p><strong>Which data was used in this email campaign?<\/strong><\/p><ul><li>Previous listening behavior<\/li><li>Predictive data of artists you might like<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e7196 elementor-widget elementor-widget-heading\" data-id=\"81e7196\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6\/ EasyJet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b20bb5d elementor-widget elementor-widget-image\" data-id=\"b20bb5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"219\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-EasyJet-219x1024.jpg\" class=\"attachment-large size-large wp-image-4438\" alt=\"\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-EasyJet-219x1024.jpg 219w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-EasyJet-64x300.jpg 64w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Email-Personalization-EasyJet-768x3591.jpg 768w\" sizes=\"(max-width: 219px) 100vw, 219px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-968e5a0 elementor-widget elementor-widget-text-editor\" data-id=\"968e5a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2017\/12\/8-brands-using-email-personalization-like-pros\/\">Campaignmonitor.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51eeadd elementor-widget elementor-widget-text-editor\" data-id=\"51eeadd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yes, we kept the best for last.<\/p><p>For their 20th birthday, <a href=\"https:\/\/www.easyjet.com\" style=\"background-color: #ffffff;\">easyJet<\/a> used every scrap of information they could find about their customers. They took them on a nostalgic ride and highlighted some special moments.<\/p><p>By using <strong>dynamic data, images and text<\/strong>, they created an inspiring, fun and engaging email that brought tears to the eyes of their customers (ok, that\u2019s an overstatement but really\u2026 it\u2019s an awesome email).<\/p><p>They finish off this email with a <strong>personal recommendation<\/strong> based on previous trips and a strong call to action.<\/p><p><strong>Which data was used in this email campaign?<\/strong><\/p><ul><li>First name<\/li><li>Date first trip<\/li><li>Location first trip<\/li><li>Total km travelled with easyJet<\/li><li>Total trips<\/li><li>Total amount of countries<\/li><li>% of window seat selection<\/li><li>Date last trip<\/li><li>Location last trip<\/li><li>Days since last trip<\/li><li>Predictive trip location based on previous trips<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a1954 elementor-widget elementor-widget-heading\" data-id=\"b3a1954\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, how do you get started with personalization?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ee439 elementor-widget elementor-widget-text-editor\" data-id=\"64ee439\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We understand that gathering, structuring and using customer data to create hyper-personalized email campaigns <b>isn\u2019t something you do overnight<\/b>. Depending on the size of your business, your current systems and the internal policies regarding data flows and data sharing between departments, it might even take several weeks or months before you actually get access to the right data. So yes, getting to the point of hyper-personalization might be a hard and frustrating task.<\/p><p>But it is <b>absolutely worth it<\/b>. Not only for the results of your email marketing, but for your marketing results in general.<\/p><p>It&rsquo;s important to remember that <b>every (small) step counts<\/b>. Getting access to even one extra strategic data point can have a massive impact on your email marketing results.<\/p><p>You don\u2019t need tons of customer data to provide a relevant experience, but <strong>you do need the right data<\/strong>.<\/p><p>Start capturing the right key data points about your customers. What those key data points are, are up to you to decide because they differ from business to business.<\/p><p>What are the type of questions you ask your customers when they come to your business? Those questions are often a good starting point to decide your key information.<\/p><p>Don\u2019t forget that personalization isn\u2019t about throwing this data back in the faces of your customers. <strong>It\u2019s about analyzing and utilizing this information to create smart recommendations, useful pointers or timely suggestions to them<\/strong>. Double points if you can do it in a fun and inspiring way (like the examples above).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a402d7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a402d7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240b4bd elementor-widget elementor-widget-text-editor\" data-id=\"240b4bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019d like to hear your personalization ideas. How is your business taking steps to create an inspirational and relevant emails for your customers?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Standing out in the inbox and getting great results from email marketing requires more than a blast-to-all approach. The keyword in any successful email marketing campaign is relevance. And how do you become relevant? By getting to know your audience, understanding their preferences and personalizing your messages. Personalization \u2013 it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,88],"tags":[97,96,57],"class_list":["post-4424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-inspiration","category-email-marketing-strategy","tag-email-inspiration","tag-email-personalization","tag-email-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 brands that nailed email personalization - Saluton<\/title>\n<meta name=\"description\" content=\"Standing out in the inbox and getting great results from email marketing requires more than a blast-to-all approach. That&#039;s where personalization comes in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salutonagency.com\/fr\/6-brands-that-nailed-email-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 brands that nailed email personalization\" \/>\n<meta property=\"og:description\" content=\"Personalizing your email campaigns is your golden ticket to a relevant and delightful customer journey. Let\u2019s have a look at how these 6 brands have absolutely nailed it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salutonagency.com\/fr\/6-brands-that-nailed-email-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Saluton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Salutonagency\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-18T05:23:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T11:31:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/04\/Social-Personalization-Brands.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pieterjan Decoster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pieterjan Decoster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salutonagency.com\/fr\/6-brands-that-nailed-email-personalization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salutonagency.com\/fr\/6-brands-that-nailed-email-personalization\/\"},\"author\":{\"name\":\"Pieterjan Decoster\",\"@id\":\"https:\/\/www.salutonagency.com\/fr\/#\/schema\/person\/3671cad448205b588dbf0311e9a539b4\"},\"headline\":\"6 brands that nailed email personalization\",\"datePublished\":\"2019-04-18T05:23:43+00:00\",\"dateModified\":\"2022-03-08T11:31:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salutonagency.com\/fr\/6-brands-that-nailed-email-personalization\/\"},\"wordCount\":1192,\"publisher\":{\"@id\":\"https:\/\/www.salutonagency.com\/fr\/#organization\"},\"keywords\":[\"email inspiration\",\"Email Personalization\",\"email strategy\"],\"articleSection\":[\"Email Inspiration\",\"Email Marketing Strategy\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salutonagency.com\/fr\/6-brands-that-nailed-email-personalization\/\",\"url\":\"https:\/\/www.salutonagency.com\/fr\/6-brands-that-nailed-email-personalization\/\",\"name\":\"6 brands that nailed email personalization - Saluton\",\"isPartOf\":{\"@id\":\"https:\/\/www.salutonagency.com\/fr\/#website\"},\"datePublished\":\"2019-04-18T05:23:43+00:00\",\"dateModified\":\"2022-03-08T11:31:28+00:00\",\"description\":\"Standing out in the inbox and getting great results from email marketing requires more than a blast-to-all approach. 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