{"id":4681,"date":"2019-06-12T09:38:36","date_gmt":"2019-06-12T07:38:36","guid":{"rendered":"https:\/\/www.salutonagency.prd.bootbase.be\/?p=4681"},"modified":"2022-03-08T12:31:12","modified_gmt":"2022-03-08T11:31:12","slug":"4-email-marketing-projects-you-can-tackle-during-the-summer-months","status":"publish","type":"post","link":"https:\/\/www.salutonagency.com\/fr\/4-email-marketing-projects-you-can-tackle-during-the-summer-months\/","title":{"rendered":"4 email marketing projects you can tackle during the summer months"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4681\" class=\"elementor elementor-4681\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a8be5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a8be5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-521872d\" data-id=\"521872d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cda1a0 elementor-widget elementor-widget-text-editor\" data-id=\"5cda1a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hooray, summer is here! Generally, life at the office feels less crowded and runs at a slower pace. Isn\u2019t that the perfect time to get productive and handle those projects you usually postpone?<\/p><p>We\u2019ve listed 4 email marketing projects that you can tackle during the summer months and will give you plenty of benefits in the months to come.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37762f elementor-widget elementor-widget-heading\" data-id=\"c37762f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1\/ Clean your email list<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfec84a elementor-widget elementor-widget-text-editor\" data-id=\"cfec84a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Building an email list is one thing. Maintaining it is another part of the equation. A quality email list with active subscribers and validated email addresses has a positive impact on your email marketing performance. That\u2019s why it\u2019s a good idea to clean and declutter your data from time to time.<\/p><p>You can use the slow-paced summer months to take an export of your email list and get this job done. Here are three things you can start with:<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Remove old or inactive subscribers.<\/li><li>Clean your existing data.<\/li><li>Map your data sources and verify if they all sync data in a consistent way.<\/li><\/ul><\/li><\/ul><p><strong>Does your email list need a clean-up?<\/strong> Get started with this article \u2018<a href=\"https:\/\/www.salutonagency.com\/email-list-cleaning-10-tips-to-maintain-a-healthy-and-clean-contact-list\/\">Email list cleaning: 10 tips to maintain a healthy and clean contact list<\/a>\u2019<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1300b elementor-widget elementor-widget-heading\" data-id=\"1c1300b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2\/ Test and optimize your email templates<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b435cad elementor-widget elementor-widget-text-editor\" data-id=\"b435cad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mailclients like Outlook, Gmail and Yahoo Mail are constantly evolving. This means that email template code that worked a year ago might become buggy or outdated because of certain updates.<\/p><p>Therefore, it\u2019s advised to <b>test and update your email templates frequently<\/b>. With tools like <a href=\"https:\/\/litmus.com\/\">Litmus<\/a> or <a href=\"https:\/\/www.emailonacid.com\/\">Email On Acid<\/a>, you can generate examples of how your email looks in a variety of different mailclients. If you spot any weird-looking bugs, it\u2019s time to dive in the code and set things straight.<\/p><p>Do you feel like your email templates could use a general update? Why not get this project started during the slower summer months. You can modernize your email design so that it aligns better with your business and optimize it for mobile devices. Or you can spend some time on A\/B-testing different variations of images, call to action buttons and template structures to finetune your email templates.<\/p><p><b>Need help with fixing the design of your email templates? Or do you want to optimize your existing email templates?<\/b> <a href=\"https:\/\/www.salutonagency.com\/contact\/\">Don\u2019t hesitate to reach out to us<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47c1b4 elementor-widget elementor-widget-heading\" data-id=\"f47c1b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3\/ Design a new email automation flow<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c97c8 elementor-widget elementor-widget-text-editor\" data-id=\"68c97c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Email automation sequences can save you time and resources. There\u2019s no doubt about that. Yet, many ecommerce businesses seem to postpone the setup of these automated flows.<\/p><ul><li><i>\u201cWe don\u2019t have the time to do it right now. We need to send <insert promotional=\"\" campaign=\"\"> <insert promotional=\"\" campaign=\"\"> by the end of this week.\u00a0\u00bb<\/insert><\/insert><\/i><\/li><li><i>\u201cWe started working on a welcome email sequence but then there was an urgent email campaign that got priority. We never finished it.\u201d<\/i><\/li><li><i>\u201cWe don\u2019t have access to the right data to set up a product recommendation email.\u201d<\/i><\/li><\/ul><p>We get it. Running an email marketing program is hard work. There\u2019s always another email campaign to plan and resources are not unlimited.<\/p><p>If you have little workload this summer, why not spend some time on drafting, creating and implementing a new automated email sequence such as a customer feedback flow, an onboarding sequence or a reactivation campaign.<\/p><p><b>Don\u2019t know where to start?<\/b> Get inspired by <a href=\"https:\/\/www.salutonagency.com\/7-post-purchase-emails-to-create-loyal-customers-and-drive-sales\/\">these 7 automated email sequences for ecommerce businesses<\/a>.<\/p><p>As always, Saluton is here to get you up to speed with these type of projects. <a href=\"https:\/\/www.salutonagency.com\/contact\/\">Get in touch<\/a>!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d505b elementor-widget elementor-widget-heading\" data-id=\"14d505b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4\/ Start planning your end of year campaigns<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d710a elementor-widget elementor-widget-text-editor\" data-id=\"34d710a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>During the summer months you&rsquo;re probably not thinking about Halloween, Thanksgiving, Black Friday, Christmas and New Year. However, if you start planning your end of year campaigns during \u2018marketing downtime\u2019 &#8211; like the summer months &#8211; you can prepare better email campaigns. You\u2019ll have plenty of time to think about a smart and creative approach AND still have enough time to implement everything.<\/p><p>With your email campaigns ready to send, you\u2019ll have more time to spend on other important tasks during the busy end of year period.<\/p><p><strong>Looking for an extra set of brains or hands to create an awesome end of year email campaign?<\/strong> <a href=\"https:\/\/www.salutonagency.com\/contact\/\">Feel free to reach out to us<\/a>. We\u2019d love to help.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a275d2e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a275d2e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6883e78 elementor-widget elementor-widget-text-editor\" data-id=\"6883e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019re curious about how you stay productive during the summer months. Let us know in the comment section which projects (or travels) you have planned!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hooray, summer is here! Generally, life at the office feels less crowded and runs at a slower pace. Isn\u2019t that the perfect time to get productive and handle those projects you usually postpone? We\u2019ve listed 4 email marketing projects that you can tackle during the summer months and will give [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,49],"tags":[109,61,92,34,97,32,112,36],"class_list":["post-4681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-inspiration","category-email-marketing","tag-ecommerce-email-marketing","tag-email-agency","tag-email-database","tag-email-design","tag-email-inspiration","tag-email-marketing","tag-email-marketing-projects","tag-email-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 email marketing projects you can tackle during the summer months<\/title>\n<meta name=\"description\" content=\"A lot of people out of office during the summer months? 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