{"id":4456,"date":"2019-04-21T08:18:51","date_gmt":"2019-04-21T06:18:51","guid":{"rendered":"https:\/\/www.salutonagency.prd.bootbase.be\/?p=4456"},"modified":"2022-03-08T12:31:21","modified_gmt":"2022-03-08T11:31:21","slug":"how-to-use-an-online-quiz-to-attract-convert-and-profile-your-audience","status":"publish","type":"post","link":"https:\/\/www.salutonagency.com\/nl\/how-to-use-an-online-quiz-to-attract-convert-and-profile-your-audience\/","title":{"rendered":"How to use an online quiz to attract, convert and profile your audience"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

How to use an online quiz to attract, convert and profile your audience.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Is an online quiz something for your business? Let’s find out!<\/p>

<\/p>

The best ecommerce marketers are constantly looking for ways to attract their audience and delight them with personal recommendations and helpful advice. They understand that a personalized approach is much more effective in generating sales than generic \u2018same-for-all\u2019 communication.<\/p>

One of the most underrated content types to attract, engage, convert and profile your audience are online quizzes.<\/b> They are fun, engaging and impressively effective. Did you know that interactive content converts 2x more than passive content<\/a>?<\/p>

In this article we explain why you should consider adding an online quiz to your marketing, how you can create a solid quiz yourself and, in addition, we highlight 5 brands that absolutely nail it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Why you should consider adding an online quiz to your marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

First of all, it\u2019s important to note that an online quiz is not a survey or a study.
An online quiz offers interaction and instant feedback<\/b> while a survey or study asks for user data, usually without offering anything in return. Therefore, users will be much more willing to fill out a fun and engaging quiz that offers instant value.<\/p>

Let\u2019s have a look at why a quiz is a great addition to your marketing toolkit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Online quizzes are attractive and engaging<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

When you scroll down Facebook, you probably notice that a lot of people eagerly share results like \u2018I should live in Barcelona. What city should you actually live in?\u2019 or \u2018I am Ron Weasley. Which Harry Potter character are you?\u2019<\/p>

Why is that? Why are they so appealing? Why do people share these results?<\/p>

First of all, quizzes are fun<\/b>. And who doesn\u2019t like fun?<\/p>

Then, there is the instant gratification<\/b> factor. With minimal effort, these quizzes generate an outcome for us. It\u2019s easy. And people like easy.<\/p>

Quizzes are also a quick way of getting information<\/b> without having to deal with reading or analyzing longform content. It\u2019s snackable and fast.<\/p>

And finally, people love to learn things about themselves<\/b>. They give us a little bit more insight in \u2018who we are\u2019 and \u2018where we belong\u2019. Especially if we can then compare our result to our peers.<\/p>

Driven by curiosity and ego, quizzes and quiz results get shared. A lot. According to BuzzSumo, on average, a quiz gets shared a whopping 1900 times<\/a>.<\/p>

From a marketing perspective, this is very interesting because you can easily attract and engage your target audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Online quizzes convert like crazy<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Did you know that – if your questions are short and engaging enough – 96% of people will finish a quiz<\/a>? That\u2019s an insanely high conversion number.<\/p>

The main reason why these quizzes convert so well is because they give people personalized results based on their answers<\/b>. And people are curious so once they started the quiz, they want to know the result!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Online quizzes are a valuable information source to profile users<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Ask the right profiling questions and you\u2019ll get tons of valuable customer insights from your target audience. Whether you send it to existing customers to get additional information or use it as a lead generation tool to reel in new prospects, this information can help you to create better segments<\/b>.<\/p>

Let\u2019s say you sell eyewear. A lot of people aren\u2019t sure which frame is best for their face. With a quiz, you can ask some questions about the shape of their face, their preferences and then provide them with relevant and helpful recommendations. You can point them to a specific eyewear category, increasing the chances for them to buy your product.<\/p>

And if they don\u2019t buy straight away, you still have the\u00a0right customer information to provide relevant recommendations or deals via email<\/a>, on your website or in online ads.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Our tips for creating an effective quiz<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Think about what you want to achieve with your quiz<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

That\u2019s right. Even for a simple online quiz you need to set goals.<\/p>