{"id":4626,"date":"2019-05-30T10:09:49","date_gmt":"2019-05-30T08:09:49","guid":{"rendered":"https:\/\/www.salutonagency.prd.bootbase.be\/?p=4626"},"modified":"2022-03-08T12:31:15","modified_gmt":"2022-03-08T11:31:15","slug":"7-post-purchase-emails-to-create-loyal-customers-and-drive-sales","status":"publish","type":"post","link":"https:\/\/www.salutonagency.com\/nl\/7-post-purchase-emails-to-create-loyal-customers-and-drive-sales\/","title":{"rendered":"7 post-purchase emails to create loyal customers and drive sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4626\" class=\"elementor elementor-4626\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e0f41c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e0f41c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc33f1a\" data-id=\"dc33f1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df0a5af elementor-widget elementor-widget-text-editor\" data-id=\"df0a5af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hooray, someone just bought their first product from your ecommerce store. Mission accomplished, job completed.<\/p><p>Or is it? We don\u2019t think so&#8230;<\/p><p>Knowing that it is <a href=\"https:\/\/www.huify.com\/blog\/acquisition-vs-retention-customer-lifetime-value\">5 times more expensive acquiring new customers than it is to retain existing customers<\/a>, it\u2019s a smart move to set up a system that nurtures and deepens the customer relationship.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101e2d6 elementor-widget elementor-widget-heading\" data-id=\"101e2d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Post-purchase emails: a smart way to retain customers and drive sales<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-675b408 elementor-widget elementor-widget-text-editor\" data-id=\"675b408\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Post-purchase emails are sent after someone has made a purchase. Initially, they are purely transactional. But when you extend their use beyond the practical details and updates about their purchase, you can really show your customers how much your brand cares about them.<\/p><p>According to <a href=\"https:\/\/www.klaviyo.com\/blog\/post-purchase-email-resources\">a study of Klaviyo<\/a>, post-purchase emails are amongst the <b>most effective ones you can send<\/b> as an ecommerce business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db1dfaf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"db1dfaf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b44c1b1 elementor-widget elementor-widget-heading\" data-id=\"b44c1b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u201cThese types of emails see a 217% higher open rate, over 500% higher click rate, and 90% higher revenue per recipient than your average email campaign.\u201d<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f419e6e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f419e6e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8855222 elementor-widget elementor-widget-text-editor\" data-id=\"8855222\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With a solid post-purchase email sequence, you\u2019ll be able to:<\/p><ul><li><b>Share their excitement<\/b>, set clear expectations, build anticipation and reduce uncertainties (which leads to less customer support enquiries).<\/li><li>Nurture and tempt your customers to come back and <b>purchase a second time<\/b>.<\/li><li><b>Start conversations<\/b> with your customers and gather valuable insights in their buying behavior (and improve your segmentation based upon that).<\/li><li><b>Inspire and delight customers<\/b> with new product recommendations and unique discounts.<\/li><li>Promote your <b>social media<\/b> channels.<\/li><li>Encourage participation into your<b> loyalty programs<\/b>.<\/li><li>Get <b>reviews <\/b>on autopilot.<\/li><\/ul><p>In short, you\u2019ll be able to build the foundation of a strong and long-lasting customer relationship.<\/p><p>Let\u2019s have a look at the best post-purchase emails an ecommerce business can send to retain customers and grow relationships with them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8a54d elementor-widget elementor-widget-heading\" data-id=\"2a8a54d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1\/ Purchase confirmation email<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d570d0 elementor-widget elementor-widget-text-editor\" data-id=\"3d570d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When someone buys a product from your website, obviously they want a confirmation. This transactional email provides them with <b>crucial purchase details<\/b> such as a purchase number for future reference, all the invoice details and estimated shipping dates.<\/p><p>But these types of emails are usually overlooked. They are just\u2026 a practicality. A legal obligation of an e-business.<\/p><p>And that\u2019s a shame considering that a purchase confirmation has the <a href=\"https:\/\/conversio.com\/blog\/email-receipts-infographic\/\">highest open rate of all email types<\/a>. Even more,\u00a0<b>people tend to keep and read these emails for months after their purchase<\/b>.<\/p><p>Our tip? Look at these brilliant examples below, optimize your own purchase confirmation email and stand out by offering a magnificent customer experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4d8db elementor-widget elementor-widget-heading\" data-id=\"cd4d8db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tens<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da05da5 elementor-widget elementor-widget-image\" data-id=\"da05da5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"1902\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Tens.png\" class=\"attachment-medium_large size-medium_large wp-image-4633\" alt=\"Tens - Post-purchase email\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Tens.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Tens-107x300.png 107w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Tens-366x1024.png 366w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5aa6c1 elementor-widget elementor-widget-text-editor\" data-id=\"f5aa6c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ad2d7 elementor-widget elementor-widget-text-editor\" data-id=\"e8ad2d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>Simple and clean design that fits the Tens branding.<\/li><li>The intro is personal and makes the customer feel good about their order.<\/li><li>The order number is clearly visible.<\/li><li>They show product visuals.<\/li><li>All product, order and payment details are included.<\/li><li>They offer a way to contact their customer support.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692f31e elementor-widget elementor-widget-heading\" data-id=\"692f31e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Trainline<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3995fc1 elementor-widget elementor-widget-image\" data-id=\"3995fc1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"680\" height=\"3103\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Trainline.png\" class=\"attachment-medium_large size-medium_large wp-image-4634\" alt=\"Trainline - Post-purchase email\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Trainline.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Trainline-66x300.png 66w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c1767 elementor-widget elementor-widget-text-editor\" data-id=\"24c1767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0c779 elementor-widget elementor-widget-text-editor\" data-id=\"5e0c779\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>It\u2019s a simple email with minimal design.<\/li><li>The ticket collection code is shown at the top of the email. Perfect, this is the most important piece of information.<\/li><li>They added a time-saving tip: buy a mobile ticket next time. This is some really good personalized advice based on the type of ticket you ordered.<\/li><li>All the crucial order details and payment details are listed in the email.<\/li><li>There is a direct link to the user account where a customer can view or manage their booking.<\/li><li>Bonus points for adding relevant hotel suggestions. A perfect example of how you add even more value in a purchase confirmation email.<\/li><li>There are helpful links to the frequently asked questions and customer support.<\/li><li>Trainline turns new customers into newsletter subscribers by adding a opt-in call to action at the bottom of their email. Well done!<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f15d3 elementor-widget elementor-widget-heading\" data-id=\"49f15d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2\/ Shipping confirmation email<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548766f elementor-widget elementor-widget-text-editor\" data-id=\"548766f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Just like the order confirmation email, the shipping confirmation is often overlooked when it comes to marketing potential.<\/p><p>While their primary goal is to provide your customers with the shipping information, a package tracking link and estimated arrival date, they offer a great opportunity to <b>establish a unique brand voice<\/b> and <b>build excitement around their latest purchase<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125df7f elementor-widget elementor-widget-heading\" data-id=\"125df7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Amazon<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b966638 elementor-widget elementor-widget-image\" data-id=\"b966638\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"567\" height=\"802\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Amazon.png\" class=\"attachment-medium_large size-medium_large wp-image-4637\" alt=\"Amazon\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Amazon.png 567w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Amazon-212x300.png 212w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e137f30 elementor-widget elementor-widget-text-editor\" data-id=\"e137f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56fbc4b elementor-widget elementor-widget-text-editor\" data-id=\"56fbc4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>They come in with the most important piece of information: when am I going to receive my item?<\/li><li>They included the tracking link.<\/li><li>There&#8217;s a reminder of the product they have bought, the shipping address and the total price.<\/li><li>If you have changed your mind, they offer a link to \u2018Your orders\u2019 where you can return or replace items.<\/li><li>They added product recommendations to inspire you.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d2572 elementor-widget elementor-widget-heading\" data-id=\"31d2572\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fitbit<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63fcfa elementor-widget elementor-widget-image\" data-id=\"d63fcfa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1281\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Fitbit.png\" class=\"attachment-medium_large size-medium_large wp-image-4638\" alt=\"\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Fitbit.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Fitbit-159x300.png 159w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Fitbit-544x1024.png 544w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a808ce2 elementor-widget elementor-widget-text-editor\" data-id=\"a808ce2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9216f9b elementor-widget elementor-widget-text-editor\" data-id=\"9216f9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>Their email branding is on point.<\/li><li>The tone of voice of the copywriting is personal, sweet and funny.<\/li><li>Includes a tracking link.<\/li><li>They added all the necessary information such as shipping address and product details.<\/li><li>They show a link to their customer support page in case you have questions or remarks.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fed230 elementor-widget elementor-widget-heading\" data-id=\"5fed230\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3\/ Product review email<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7dedea elementor-widget elementor-widget-text-editor\" data-id=\"f7dedea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Online reviews about your ecommerce store and products are important. Not only because they <b>strongly influence buying behavior<\/b>, but also because they have a positive <b>impact on SEO and conversion rates<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4c436 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f4c436\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e59c77 elementor-widget elementor-widget-heading\" data-id=\"6e59c77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u201c68% of online shoppers trust online reviews from peers.\u201d<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496f12e elementor-widget elementor-widget-text-editor\" data-id=\"496f12e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2013\/under-the-influence-consumer-trust-in-advertising.html\">Nielsen.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-787de53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"787de53\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c538582 elementor-widget elementor-widget-text-editor\" data-id=\"c538582\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Therefore, including a product review email in your post-purchase sequence is a solid way to <b>get reviews on autopilot<\/b>.<\/p>\n<p>To make sure that you get the best results from a product review email, there are some things to keep in mind:<\/p>\n<ul>\n<li><strong>Timing is key<\/strong>: you want to make sure that your customer has actually received the product and that they have had the chance to use it. This means that the exact timing will depend on the product you\u2019re sending.<\/li>\n<li><strong>Offer an incentive<\/strong>: if you offer a discount, free shipping or another incentive, your customers will be more willing to leave a review.<\/li>\n<li><strong>Make it quick and easy<\/strong>: no one is waiting for a survey with 25 questions. Ask simple questions and provide an easy rating system.<\/li>\n<\/ul>\n<p><b>Want to read more about gathering customer feedback via email?<\/b><a href=\"https:\/\/www.salutonagency.com\/collecting-customer-feedback-via-email\/\"> We\u2019ve written a comprehensive post about this topic<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d318c6 elementor-widget elementor-widget-heading\" data-id=\"5d318c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Casper<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80db7f4 elementor-widget elementor-widget-image\" data-id=\"80db7f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"1054\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Casper.png\" class=\"attachment-medium_large size-medium_large wp-image-4643\" alt=\"Casper - Post-purchase email\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Casper.png 736w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Casper-209x300.png 209w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Casper-715x1024.png 715w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2176d elementor-widget elementor-widget-text-editor\" data-id=\"5b2176d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fdf33 elementor-widget elementor-widget-text-editor\" data-id=\"f8fdf33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>Simple design, yet clear branding.<\/li><li>Clear title and call to action.<\/li><li>They included a picture of the product.<\/li><li>They added a call to action to refer a friend (and get a reward). Those who are really happy with their purchase might be triggered to do so.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff97b2 elementor-widget elementor-widget-heading\" data-id=\"9ff97b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">TradeGecko<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8700f elementor-widget elementor-widget-image\" data-id=\"0f8700f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1210\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/TradeGecko.png\" class=\"attachment-medium_large size-medium_large wp-image-4644\" alt=\"TradeGecko - Post-purchase email\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/TradeGecko.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/TradeGecko-169x300.png 169w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/TradeGecko-575x1024.png 575w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd82514 elementor-widget elementor-widget-text-editor\" data-id=\"fd82514\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e537e1 elementor-widget elementor-widget-text-editor\" data-id=\"6e537e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>Fun visual and sweet title.<\/li><li>They explain why giving reviews helps them to make their business\/service\/product better.<\/li><li>Clear call to action.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c331187 elementor-widget elementor-widget-heading\" data-id=\"c331187\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4\/ Product recommendation email<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e6707 elementor-widget elementor-widget-text-editor\" data-id=\"81e6707\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By analyzing the browsing and previous buying behavior of your customers, you can determine which type of products your customers fancy. Maybe someone is exclusively looking at discounted items? Or another person has been looking at a specific product category a few times?<\/p><p>This information offers the opportunity to show personalized and relevant product recommendations to upsell and cross-sell new products. As a result you are able to <b>increase brand relevance, get more email engagement and grow your online revenue<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c8311 elementor-widget elementor-widget-heading\" data-id=\"c3c8311\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evernote<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9bbb7a elementor-widget elementor-widget-image\" data-id=\"f9bbb7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"915\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Evernote_Accountrenewal_timely_bigdeal.png\" class=\"attachment-medium_large size-medium_large wp-image-4648\" alt=\"Evernote_Accountrenewal_timely_bigdeal\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Evernote_Accountrenewal_timely_bigdeal.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Evernote_Accountrenewal_timely_bigdeal-223x300.png 223w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8368b elementor-widget elementor-widget-text-editor\" data-id=\"4c8368b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e0106 elementor-widget elementor-widget-text-editor\" data-id=\"28e0106\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>The email features an amazing end-of-year deal. 6 months for free when you buy a year subscription to Evernote Premium or Evernote Plus.<\/li><li>It\u2019s a limited-time deal which increases the urgency and exclusivity.<\/li><li>This email is a great example of how to upsell a service.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8ab9c elementor-widget elementor-widget-heading\" data-id=\"1b8ab9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dollar Shave Club<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7edbfe8 elementor-widget elementor-widget-image\" data-id=\"7edbfe8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2033\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/DollarShaveClub_Upsell_timely.png\" class=\"attachment-medium_large size-medium_large wp-image-4647\" alt=\"DollarShaveClub_Upsell_timely\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/DollarShaveClub_Upsell_timely.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/DollarShaveClub_Upsell_timely-100x300.png 100w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/DollarShaveClub_Upsell_timely-343x1024.png 343w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7aaaf elementor-widget elementor-widget-text-editor\" data-id=\"6a7aaaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8db88 elementor-widget elementor-widget-text-editor\" data-id=\"1b8db88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>Beautiful email design, perfectly in line with their brand style.<\/li><li>It has a clear and simple lay out. Easy to scan and understand.<\/li><li>Brilliant timing: this email was sent right after someone made a purchase and before the items are shipped. The buyer is in a happy shopping mood and might add some extra items to their basket before their first purchase is shipped.<\/li><li>The recommended products are complementary to the item that has been bought.<\/li><li>They repeat the billing and shipping address to make sure everything is correct.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c73bf6b elementor-widget elementor-widget-heading\" data-id=\"c73bf6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5\/ Product education email<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e60d318 elementor-widget elementor-widget-text-editor\" data-id=\"e60d318\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Delivering consistent value to your customers is the foundation of a solid email marketing approach. By listening to your customers, learning what they care about and delivering educational content around those topics, you are able to <b>show your brand expertise<\/b> and position yourself as a <b>source of information and inspiration<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e5240 elementor-widget elementor-widget-heading\" data-id=\"85e5240\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Google Home Mini<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f09c52 elementor-widget elementor-widget-image\" data-id=\"0f09c52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2652\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Google.png\" class=\"attachment-medium_large size-medium_large wp-image-4649\" alt=\"Google - Post-purchase email\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Google.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Google-77x300.png 77w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8211f elementor-widget elementor-widget-text-editor\" data-id=\"bc8211f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd1efa elementor-widget elementor-widget-text-editor\" data-id=\"3fd1efa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>Clean, simple and fun design.<\/li><li>Their main goal is to get you started with the Google Home Mini.<br \/>It\u2019s an email filled with useful and actionable tips. Completely focusing on improving the customer experience.<\/li><li>They link to more information about specific features, offering an in-depth understanding of the device.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310b02a elementor-widget elementor-widget-heading\" data-id=\"310b02a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Samsung<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0862bf7 elementor-widget elementor-widget-image\" data-id=\"0862bf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"984\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Samsung.png\" class=\"attachment-medium_large size-medium_large wp-image-4650\" alt=\"Samsung - Post-purchase email\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Samsung.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Samsung-207x300.png 207w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e614b04 elementor-widget elementor-widget-text-editor\" data-id=\"e614b04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021e391 elementor-widget elementor-widget-text-editor\" data-id=\"021e391\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>They personalize the big, eye-catching product visual based on which product a customer has just bought.<\/li><li>It\u2019s a short and simple email with a clear call to action: get started with your new device.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6f7bf elementor-widget elementor-widget-heading\" data-id=\"6e6f7bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6\/ Replenishment email<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e02e1 elementor-widget elementor-widget-text-editor\" data-id=\"53e02e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pet food, dental care items, alcohol, razors, contact lenses,&#8230; when you sell consumable or perishable goods, chances are that your <b>customers will run out and need to restock<\/b> at some point.<\/p><p>That\u2019s where a replenishment post-purchase email proves to be a <b>very effective solution to stay top-of-mind with your customers, and drive sales<\/b>. It\u2019s a timely and relevant reminder to get a fresh batch of whatever you\u2019re selling. And to avoid that they will go shop somewhere else.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c245b elementor-widget elementor-widget-heading\" data-id=\"b9c245b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lanc\u00f4me<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0e168 elementor-widget elementor-widget-image\" data-id=\"2a0e168\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1680\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Lancome-768x1720.png\" class=\"attachment-medium_large size-medium_large wp-image-4651\" alt=\"Lanc\u00f4me\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Lancome-768x1720.png 768w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Lancome-134x300.png 134w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Lancome-457x1024.png 457w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Lancome.png 912w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1115c elementor-widget elementor-widget-text-editor\" data-id=\"4d1115c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff1c69 elementor-widget elementor-widget-text-editor\" data-id=\"3ff1c69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>It\u2019s a branded replenishment email filled with interesting product recommendations. They don\u2019t only suggest to re-order the last product you bought, but they also offer other products, and even tools to find your perfect beauty.<\/li><li>They offer the possibility to subscribe to an auto-replenishment service based on set dates. Easy and convenient for consistent users.<\/li><li>They include 4 reasons to shop with Lanc\u00f4me at the end of the email.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54cf1b5 elementor-widget elementor-widget-heading\" data-id=\"54cf1b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Clinique<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219bde0 elementor-widget elementor-widget-image\" data-id=\"219bde0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"363\" height=\"433\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Clinique.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4652\" alt=\"Clinique\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Clinique.jpg 363w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Clinique-252x300.jpg 252w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2c819d elementor-widget elementor-widget-text-editor\" data-id=\"d2c819d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d158d elementor-widget elementor-widget-text-editor\" data-id=\"f2d158d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>Short email with a direct call to action.<\/li><li>Although the product is mainly for men, it\u2019s an email that is targeted at women. We love how they framed the message to attract women buyers.<\/li><li>They included a big product visual.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fe82f elementor-widget elementor-widget-heading\" data-id=\"81fe82f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7\/ Referral email<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05140c0 elementor-widget elementor-widget-text-editor\" data-id=\"05140c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Email marketing is a great channel to nurture and deepen customer relationships. On top of that, with a smart customer referral campaign, it can even help you <b>acquire new customers<\/b>. Identify your best and happiest customers and give them a little push (and reason) to tell about your brand to their friends and family.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a102c56 elementor-widget elementor-widget-heading\" data-id=\"a102c56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Maude<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b727fd4 elementor-widget elementor-widget-image\" data-id=\"b727fd4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1554\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Maude.png\" class=\"attachment-medium_large size-medium_large wp-image-4653\" alt=\"Maude - Post-Purchase emails\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Maude.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Maude-131x300.png 131w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Maude-448x1024.png 448w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64d61d elementor-widget elementor-widget-text-editor\" data-id=\"f64d61d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4becc96 elementor-widget elementor-widget-text-editor\" data-id=\"4becc96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>Clean design with a big attention-grabbing visual and title.<\/li><li>Short and clear explanation of how the referral process works.<\/li><li>There is a clear advantage for the customer.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6535f6a elementor-widget elementor-widget-heading\" data-id=\"6535f6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Bombas<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0844d elementor-widget elementor-widget-image\" data-id=\"bb0844d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1432\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Bombas.png\" class=\"attachment-medium_large size-medium_large wp-image-4654\" alt=\"Bombas - Post-Purchase emails\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Bombas.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Bombas-142x300.png 142w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/05\/Bombas-486x1024.png 486w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825aeca elementor-widget elementor-widget-text-editor\" data-id=\"825aeca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">reallygoodemails.com<\/a><\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eaf5ad elementor-widget elementor-widget-text-editor\" data-id=\"8eaf5ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why we like this email:<\/strong><\/p><ul><li>Big eye-catching visual and title to attract attention.<\/li><li>Lovely color scheme that fits their brand style.<\/li><li>Fun and straight-forward copywriting.<\/li><li>Clear message and call to action.<\/li><li>Who doesn\u2019t like free socks?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c24d6c elementor-widget elementor-widget-spacer\" data-id=\"8c24d6c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddb615 elementor-widget elementor-widget-heading\" data-id=\"7ddb615\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting up a post-purchase email sequence that makes sense<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a15b32a elementor-widget elementor-widget-text-editor\" data-id=\"a15b32a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s a great idea for any ecommerce business to start sending these post-purchase emails. But it\u2019s an even better idea to <b>develop a strategic roadmap first<\/b>.<\/p><p>By creating a flowchart of your post-purchase email sequence(s), including timings, content and segmented target groups, you can avoid issues like:<\/p><ul><li>Sending too many emails after purchase.<\/li><li>Wrongfully timed emails.<\/li><li>Addressing the wrong segment with the wrong message.<\/li><\/ul><p>In short\u2026 you\u2019ll avoid embarrassing email mistakes that might negatively impact your brand reputation.<\/p><p>Here are some pointers to take into account when you\u2019re setting up a post-purchase email sequence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a94f278 elementor-widget elementor-widget-heading\" data-id=\"a94f278\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentation for post-purchase emails<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0450f09 elementor-widget elementor-widget-text-editor\" data-id=\"0450f09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You must segment your post-purchase emails based on the previous behavior of your subscriber, their profile data, the type of product they just bought and the source they have signed up for. Taking into account the specific situation of your customers will make sure that you\u2019re<b> sending emails that are relevant and effective<\/b>.<\/p><p>Let\u2019s illustrate this with some specific examples for each email type:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268e2d0 elementor-widget elementor-widget-accordion\" data-id=\"268e2d0\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4041\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4041\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Purchase Confirmation Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4041\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4041\"><p>A first-time buyer needs to be addressed differently than someone who has bought multiple times from your store.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4042\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4042\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Shipping Confirmation Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4042\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4042\"><p>Which type of delivery did the customer choose? Fast shipping? Standard shipping? Show different shipping information based on their choice.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4043\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4043\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Product Review Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4043\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4043\"><p>How did a customer find you? Via Facebook? Via Twitter? Ask them to share their review on the platform they have discovered you on.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4044\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-4044\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Product Recommendation Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4044\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-4044\"><p>Segment this email based on the specific product they have bought. Add products that complement or upgrade their purchase.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4045\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-4045\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Product Education Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4045\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-4045\"><p>What did the person buy? Is it a complex product that needs additional information (assembly instructions, how-to-tutorials, background information about the manufacturing,&#8230;)?<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4046\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-4046\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Replenishment Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4046\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-4046\"><p>Which type of product have they bought? And how many times have they bought it from you? If they are consistent buyers, why not add a discount? We\u2019re sure they\u2019ll appreciate that!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4047\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-4047\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Referral Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4047\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-4047\"><p>How many times did a person buy from you? Do you think they will recommend you to others? Identify your best customers and ask them for customer referrals.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2905ddb elementor-widget elementor-widget-spacer\" data-id=\"2905ddb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a8b90 elementor-widget elementor-widget-heading\" data-id=\"05a8b90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When to send post-purchase emails?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-092c586 elementor-widget elementor-widget-text-editor\" data-id=\"092c586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Timing is everything. Make sure to think about <b>when a specific email type should go out and how this email relates to other emails in your post-purchase sequence<\/b>. You don\u2019t want to end up sending 5 different messages in one week, overflowing your customers\u2019 inbox.<\/p><p>Decide which criteria you need to take into account for each email of your post-purchase sequence. Obviously, the specific timings will change from company to company and from product to product. Here are some general guidelines:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0db8e5b elementor-widget elementor-widget-accordion\" data-id=\"0db8e5b\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1431\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1431\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Purchase Confirmation Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1431\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1431\"><p>Immediately after their purchase.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1432\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1432\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Shipping Confirmation Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1432\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1432\"><p>As soon as you have received the tracking code.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1433\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1433\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Product Review Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1433\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1433\"><p>When your customer has received the product and has actually been able to use it.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1434\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1434\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Product Recommendation Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1434\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1434\"><p>Right after your customer has bought a product (when they\u2019re in a happy buying mindset).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1435\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1435\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Product Education Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1435\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1435\"><p>While your customer is waiting for their product to arrive.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1436\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1436\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Replenishment Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1436\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1436\"><p>There are several variables to consider when deciding on the timing for a replenishment email.<\/p><ul><li>How long does it take before someone runs out in normal conditions?<\/li><li>Is there a logical pattern in the customers\u2019 buying behavior?<\/li><li>Does the product have an expiry date?<\/li><li>How does your customer use the product?<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1437\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1437\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Referral Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1437\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1437\"><p>Don&#8217;t wait too long before sending out this email. You want to get their attention when they&#8217;re still in a happy mood from their purchase.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bbec61 elementor-widget elementor-widget-spacer\" data-id=\"6bbec61\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add414c elementor-widget elementor-widget-heading\" data-id=\"add414c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What to send in post-purchase emails?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef7237 elementor-widget elementor-widget-text-editor\" data-id=\"9ef7237\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The type of content you send in post-purchase emails differs from email to email. Each piece of content you put in the email should support the goal of the email.<\/p><p>Here are some content best practises and ideas that you can use for the post-purchase emails:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0509fdf elementor-widget elementor-widget-accordion\" data-id=\"0509fdf\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5281\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5281\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Purchase Confirmation Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5281\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5281\"><ul><li>A big and personal \u2018thank you\u2019 message.<\/li><li>Make them feel excited about their order. Let them know they made the right decision.<\/li><li>Show the product they\u2019ve just purchased.<\/li><li>Include all product, order (and shipping) details.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5282\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-5282\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Shipping Confirmation Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5282\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-5282\"><ul><li>Include the tracking code so they can follow their order.<\/li><li>Be clear about the shipping details. What can they expect?<\/li><li>Show an estimated time of arrival.<\/li><li>Do your customers need to pick up their product somewhere? Send them a map of the closest pickup points.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5283\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-5283\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Product Review Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5283\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-5283\"><ul><li>Show the product they bought as a reference for the review.<\/li><li>Create a simple and easy rating system like a star rating system or smiley faces.<\/li><li>Include a share link so they can post their review on social media.<\/li><li>Show reviews of other people. This will encourage them to contribute as well.<\/li><li>Offer a discount code for their next purchase when they leave a review.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5284\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-5284\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Product Recommendation Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5284\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-5284\"><ul><li>Upsell: products that increase the value of their recent purchase.<\/li><li>Cross-sell: products that complement their recent purchase.<\/li><li>Positive reviews: what people say about these products.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5285\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-5285\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Product Education Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5285\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-5285\"><ul><li>Offer a guide on how to assemble the product.<\/li><li>Give tips on how to efficiently use the product.<\/li><li>Give tips on how to set up the product correctly.<\/li><li>Answer the most typical questions that customers have about this type of product.<\/li><li>Include instructional videos or posts with in-depth information about specific features.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5286\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-5286\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Replenishment Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5286\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-5286\"><ul><li>Show the product that they\u2019re running out of.<\/li><li>Add a discount deal if they order a new batch directly.<\/li><li>Add some product recommendations that are in line with their previous purchase.<\/li><li>Show testimonials from happy customers.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5287\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-5287\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-closed fa fa-sort-desc\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"elementor-accordion-icon-opened fa fa-sort-asc\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Referral Email<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5287\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-5287\"><ul><li>Tell them how much you appreciate their loyalty.<\/li><li>Ask them to become brand ambassadors.\u00a0<\/li><li>Invite them to a loyalty program.<\/li><li>Give them a discount or reward points when they refer someone.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f8a50 elementor-widget elementor-widget-spacer\" data-id=\"a7f8a50\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69f2bd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d69f2bd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4b2ff elementor-widget elementor-widget-heading\" data-id=\"ef4b2ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Post-purchase emails don\u2019t have to be boring<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843f919 elementor-widget elementor-widget-text-editor\" data-id=\"843f919\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>They can be so much more than purely transactional. Surf the wave of post-purchase excitement to build a strong relationship with your customers.<\/p><p>Add some personality in your post-purchase emails and make them fun to read. Keep it short and sweet. Be helpful. Delight your customers and make sure that they get the most comfortable post-purchase experience you can possibly offer. Before you know it, they\u2019ll be back at your store, shopping for more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b02dcd elementor-widget elementor-widget-text-editor\" data-id=\"4b02dcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Saluton can help you define, design and develop an effective post-purchase email sequence. <a href=\"https:\/\/www.salutonagency.com\/contact\/\"><strong>Get in touch<\/strong><\/a> to schedule a call with our team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hooray, someone just bought their first product from your ecommerce store. Mission accomplished, job completed. Or is it? We don\u2019t think so&#8230; Knowing that it is 5 times more expensive acquiring new customers than it is to retain existing customers, it\u2019s a smart move to set up a system that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4628,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,49,89,88],"tags":[109,75,97,99,111,110],"class_list":["post-4626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-inspiration","category-email-marketing","category-email-marketing-automation","category-email-marketing-strategy","tag-ecommerce-email-marketing","tag-email-designs","tag-email-inspiration","tag-email-marketing-strategy","tag-post-purchase","tag-post-purchase-emails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 post-purchase emails to create loyal customers and drive sales - Saluton<\/title>\n<meta name=\"description\" content=\"Use these 7 post-purchase emails to build strong customer relationships and drive sales. With examples and tips to get you inspired.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salutonagency.com\/nl\/7-post-purchase-emails-to-create-loyal-customers-and-drive-sales\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 post-purchase emails to create loyal customers and drive sales - Saluton\" \/>\n<meta property=\"og:description\" content=\"Use these 7 post-purchase emails to build strong customer relationships and drive sales. 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