{"id":4706,"date":"2019-06-19T11:18:37","date_gmt":"2019-06-19T09:18:37","guid":{"rendered":"https:\/\/www.salutonagency.prd.bootbase.be\/?p=4706"},"modified":"2022-03-08T12:31:09","modified_gmt":"2022-03-08T11:31:09","slug":"re-engagement-email-tips-and-examples","status":"publish","type":"post","link":"https:\/\/www.salutonagency.com\/nl\/re-engagement-email-tips-and-examples\/","title":{"rendered":"Re-engagement email tips to win back your inactive email subscribers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4706\" class=\"elementor elementor-4706\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-713c369 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"713c369\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e73c7f\" data-id=\"7e73c7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b806c2 elementor-widget elementor-widget-text-editor\" data-id=\"1b806c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Did you know that on average an <a href=\"https:\/\/www.hubspot.com\/database-decay?_ga=2.121794894.49719477.1534172906-1423533960.1534039234\">email list loses about 22,5% of its subscribers each year<\/a>?<\/p><p>Even when you\u2019re sending out great emails, people might lose interest over time, delete their user account, or just dealing with too many emails in their inbox. Whatever the reason, it\u2019s frustrating to realize that your email engagement is going down.<\/p><p>Luckily, all is not lost when you notice someone isn\u2019t opening, clicking or taking the actions you\u2019d like. You can still boost your email engagement rate by setting up re-engagement campaigns. These campaigns help you to <b>reduce your list churn rates, boost engagement, and improve your overall deliverability<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da76658 elementor-widget elementor-widget-spacer\" data-id=\"da76658\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ddec75 elementor-widget elementor-widget-heading\" data-id=\"8ddec75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Find the reason why someone stops engaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f7a8a elementor-widget elementor-widget-text-editor\" data-id=\"04f7a8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to creating effective re-engagement emails, it\u2019s essential to <strong>understand your customers<\/strong>. Try to figure out why they\u2019re not engaging anymore. People have <b>various motivations to stop engaging<\/b> and each reason might ask for a different approach. With this information, you can get personal with them and send a personalized solution or offer.<\/p><p>Someone might stop engaging because they signed up for information and updates. Instead they\u2019ve been receiving promotions and sales pitches non-stop. That\u2019s not what they asked for. Result: they lose interest and start ignoring your emails.<\/p><p>Maybe you notice that your <b>bounce rate is going up<\/b>? In that case it\u2019s advised to clean your email list and remove the inactive email addresses. You\u2019ll end up with a smaller list but at least you\u2019ll notice a positive impact on your engagement and deliverability.<br \/>For list cleaning we advise the useful tool <a href=\"https:\/\/www.datavalidation.com\/\">Datavalidation<\/a>. You upload your entire list and the tool will verify each email address for you. The inactive email addresses are then removed.<\/p><p>You can also <b>dive deeper into specific situations<\/b> and cross-reference different communication touchpoints. Did they have an issue with a product or a service? Did they contact customer support for help? How did that go?<br \/>Uncovering hidden hiccups in your customer experience can help you understand why people stop engaging with your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e923c8b elementor-widget elementor-widget-spacer\" data-id=\"e923c8b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6175107 elementor-widget elementor-widget-heading\" data-id=\"6175107\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Better segmentation = better engagement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed25766 elementor-widget elementor-widget-text-editor\" data-id=\"ed25766\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s always a good idea to segment your email list. Even when we\u2019re talking about inactive or dormant subscribers. You\u2019re going to need a<b> different approach<\/b> for people who open your emails but don\u2019t click, and people who don\u2019t even open them. The same goes for <b>short-term and long-term inactivity<\/b>. There\u2019s a difference between someone who hasn\u2019t used your discount offer after a week and someone who hasn\u2019t opened your emails in months.<\/p><p>Set up segments based on different engagement criteria and tweak your email communication based on their specific situation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c35d2c elementor-widget elementor-widget-spacer\" data-id=\"9c35d2c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c258a elementor-widget elementor-widget-heading\" data-id=\"58c258a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Re-engagement email examples to get you inspired<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b688fd6 elementor-widget elementor-widget-heading\" data-id=\"b688fd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Duolingo<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a2df7c elementor-widget elementor-widget-image\" data-id=\"0a2df7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"689\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Duolingo.png\" class=\"attachment-large size-large wp-image-4716\" alt=\"Re-engagement email - Duolingo\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Duolingo.png 680w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Duolingo-296x300.png 296w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e761c95 elementor-widget elementor-widget-text-editor\" data-id=\"e761c95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">Reallygoodemails.com<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b35874 elementor-widget elementor-widget-text-editor\" data-id=\"5b35874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/en.duolingo.com\/\">Duolingo<\/a> knows that learning a new language requires consistent practice. Just like a teacher in class, they push you to do your homework and deliver results. That\u2019s why they will send you <strong>timely reminders to get back on track<\/strong> as soon as they notice a drop in engagement. These little nudges make sure that their users keep performing and reach their language goals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7faf3 elementor-widget elementor-widget-heading\" data-id=\"3c7faf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zapier<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69812ec elementor-widget elementor-widget-image\" data-id=\"69812ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"546\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Zapier-546x1024.png\" class=\"attachment-large size-large wp-image-4714\" alt=\"Re-engagement email - Zapier\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Zapier-546x1024.png 546w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Zapier-160x300.png 160w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Zapier.png 680w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8a18b elementor-widget elementor-widget-text-editor\" data-id=\"2e8a18b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">Reallygoodemails.com<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f727b99 elementor-widget elementor-widget-text-editor\" data-id=\"f727b99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This simple and straightforward re-engagement email from <a href=\"https:\/\/zapier.com\/\">Zapier<\/a> is targeted to those who have signed up for a Zapier account but haven\u2019t created a \u2018zap\u2019 yet. If these idle users create their first zap they might see the value of their service, start creating more zaps and eventually\u2026 buy their premium plan. But the first step is to <strong>get them to try it once<\/strong>. That\u2019s why Zapier inspires them with a <strong>selection of the most popular zaps<\/strong> and urges them to explore more options.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291cc0f elementor-widget elementor-widget-heading\" data-id=\"291cc0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Animoto<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f17b3e5 elementor-widget elementor-widget-image\" data-id=\"f17b3e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"497\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Animoto-497x1024.png\" class=\"attachment-large size-large wp-image-4715\" alt=\"Re-engagement email - Animoto\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Animoto-497x1024.png 497w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Animoto-146x300.png 146w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Animoto.png 680w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0030fe7 elementor-widget elementor-widget-text-editor\" data-id=\"0030fe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">Reallygoodemails.com<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a74312 elementor-widget elementor-widget-text-editor\" data-id=\"3a74312\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This email from Animoto points out that it\u2019s been a while since they\u2019ve seen any engagement from you. And of course, they want to make sure that you keep using their online video editing tool. By <strong>showcasing their latest product improvements<\/strong> they might be able to inspire you to start a new video project.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b93b328 elementor-widget elementor-widget-heading\" data-id=\"b93b328\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ReturnPath<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c97955 elementor-widget elementor-widget-image\" data-id=\"0c97955\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/ReturnPath-482x1024.gif\" class=\"attachment-large size-large wp-image-4718\" alt=\"Re-engagement email - ReturnPath\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/ReturnPath-482x1024.gif 482w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/ReturnPath-141x300.gif 141w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada94fe elementor-widget elementor-widget-text-editor\" data-id=\"ada94fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">Reallygoodemails.com<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6701a92 elementor-widget elementor-widget-text-editor\" data-id=\"6701a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As experts in email deliverability, <a href=\"https:\/\/returnpath.com\/\">ReturnPath <\/a>knows the importance of email engagement (and the impact it has on deliverability). That\u2019s why they don\u2019t want to send emails to people who don\u2019t care about them. They identified their readers with the lowest engagement and contacted them.<\/p><p>In this email they <strong>sympathize with the reader<\/strong>. They understand that it\u2019s not fun to deal with an overcrowded inbox. ReturnPath respects the changing needs of their readers and offers<strong> the choice to adjust their email preferences or opt-out completely<\/strong>. It\u2019s a smart, pro-active re-engagement campaign that ensures high list quality, improves email deliverability and campaign results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748b2ae elementor-widget elementor-widget-heading\" data-id=\"748b2ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Teespring<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1d1fd elementor-widget elementor-widget-image\" data-id=\"1a1d1fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Teespring-673x1024.png\" class=\"attachment-large size-large wp-image-4713\" alt=\"\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Teespring-673x1024.png 673w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Teespring-197x300.png 197w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/Teespring.png 680w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556a596 elementor-widget elementor-widget-text-editor\" data-id=\"556a596\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">Reallygoodemails.com<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04ee0a elementor-widget elementor-widget-text-editor\" data-id=\"f04ee0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When <a href=\"https:\/\/teespring.com\">Teespring<\/a> notices you haven\u2019t been very active on their platform, they send out this re-engagement email to get you back on track. We love how they <strong>use data to personalize the message<\/strong> and show you how well you\u2019ve been doing so far. This might be a strong trigger to start a new campaign and start using their platform again.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac3cb6 elementor-widget elementor-widget-heading\" data-id=\"fac3cb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jack Wills<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6765024 elementor-widget elementor-widget-image\" data-id=\"6765024\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"1024\" src=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/JackWills-364x1024.png\" class=\"attachment-large size-large wp-image-4717\" alt=\"Re-engagement email - JackWills\" srcset=\"https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/JackWills-364x1024.png 364w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/JackWills-107x300.png 107w, https:\/\/www.salutonagency.com\/wp-content\/uploads\/2019\/06\/JackWills.png 680w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f611f elementor-widget elementor-widget-text-editor\" data-id=\"e7f611f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12px;\">Source: <a href=\"https:\/\/reallygoodemails.com\/\">Reallygoodemails.com<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170a74b elementor-widget elementor-widget-text-editor\" data-id=\"170a74b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you haven\u2019t visited the <a href=\"https:\/\/www.jackwills.com\/\">Jack Wills<\/a> store in a while or you haven\u2019t made a purchase in a long time, they send you an email like this. Their goal? They want to <strong>bring you back to their store, discover what\u2019s new and buy new products<\/strong>.<\/p><p>They attract your attention with a<strong> big discount<\/strong> and let you know that the new seasonal collection has arrived. They invite you to take a look around.<\/p><p>Jack Wills doesn\u2019t want to bother uninterested people with their emails so they put the <strong>unsubscribe button in sight prominently<\/strong>. This shows they understand the value of an active and engaged email list.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3530f44 elementor-widget elementor-widget-spacer\" data-id=\"3530f44\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e441a3 elementor-widget elementor-widget-heading\" data-id=\"2e441a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best practices for re-engagement emails<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7ee3a elementor-widget elementor-widget-text-editor\" data-id=\"3a7ee3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are a few evergreen best practices you can use in any type of re-engagement email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c14ab elementor-widget elementor-widget-heading\" data-id=\"38c14ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalize as much as possible<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f6c97 elementor-widget elementor-widget-text-editor\" data-id=\"68f6c97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Smart, personalized and relevant recommendations are the perfect way to get your subscribers engaged again. Use behavioral and customer data to get a sense of your subscribers\u2019 preferences and send them new, exciting content that meets their needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af4301 elementor-widget elementor-widget-heading\" data-id=\"4af4301\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use social proof and user stories<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01fb977 elementor-widget elementor-widget-text-editor\" data-id=\"01fb977\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Include specific user cases and happy customer testimonials to show how other people are enjoying your product or service. It\u2019s a great way to reactivate subscribers and let them discover the value you\u2019re delivering.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c773228 elementor-widget elementor-widget-heading\" data-id=\"c773228\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offer help<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0effa89 elementor-widget elementor-widget-text-editor\" data-id=\"0effa89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether someone wants to buy a product from your online store or use your online service, sometimes they get stuck. Instead of asking for help, they just leave or start looking for another solution.<\/p><p>This is why it\u2019s important to identify common struggles and offer help proactively. You could send instructional articles, a link to your frequently asked questions page or let them know how they can get in touch when they have questions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3654677 elementor-widget elementor-widget-heading\" data-id=\"3654677\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Celebrate achievements<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6812ef elementor-widget elementor-widget-text-editor\" data-id=\"c6812ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You can refer to a happy period when your subscriber was highly engaged. They opened emails, clicked through, browsed your website, bought products, wrote reviews and were promoting you on their social media. Oh, happy days!<\/p><p>Why not show your appreciation for all they have done for you? Refer to those unique milestones and reward them for engaging with your brand. Acknowledge their contribution, offer a unique gift and make sure to include a call to action to keep them engaged.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3fbea elementor-widget elementor-widget-heading\" data-id=\"9c3fbea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Give them options<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a37869 elementor-widget elementor-widget-text-editor\" data-id=\"3a37869\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Maybe someone wants to change a few things about the relationship. Instead of receiving a daily email, they would be more than happy to get a weekly or monthly email. Maybe their interests and preferences have changed over time and they want to receive other information or deals.<\/p><p>When you let your subscribers control the email frequency and email content, they are likely to stay interested and engaged for a longer time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90cd5ae elementor-widget elementor-widget-heading\" data-id=\"90cd5ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Test your efforts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238cfe1 elementor-widget elementor-widget-text-editor\" data-id=\"238cfe1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A re-engagement email campaign can easily be automated. However, it\u2019s important to test, review and finetune your approach first. You can do this by setting up one-off campaigns and monitor the results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349da8f elementor-widget elementor-widget-spacer\" data-id=\"349da8f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb9f71 elementor-widget elementor-widget-heading\" data-id=\"bdb9f71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you know your re-engagement campaign has worked?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa635e elementor-widget elementor-widget-text-editor\" data-id=\"dfa635e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are several indicators that you can monitor to evaluate the impact of your re-engagement campaign:<\/p><ul><li>Does the percentage of active users in your total list grow?<\/li><li>Does your spam complaint rate and unsubscribe rate decrease?<\/li><li>Does your email deliverability rate increase over time?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd55ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9cd55ea\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78bbdd1 elementor-widget elementor-widget-text-editor\" data-id=\"78bbdd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ready to reactivate? We hope we got the message across. In case you still have some questions about this post or your own emails, <a href=\"https:\/\/www.salutonagency.com\/contact\/\">let us know<\/a>!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Did you know that on average an email list loses about 22,5% of its subscribers each year? Even when you\u2019re sending out great emails, people might lose interest over time, delete their user account, or just dealing with too many emails in their inbox. Whatever the reason, it\u2019s frustrating to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,49,88],"tags":[118,119,114,117,113,115,116],"class_list":["post-4706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-inspiration","category-email-marketing","category-email-marketing-strategy","tag-inactive-email-subscribers","tag-inactive-subscribers","tag-re-engagement","tag-re-engagement-campaign","tag-re-engagement-emails","tag-win-back","tag-win-back-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Re-engagement email tips to win back your inactive email subscribers<\/title>\n<meta name=\"description\" content=\"Minimize your email list churn, boost your engagement and improve your email deliverability with these re-engagement email tips and examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salutonagency.com\/nl\/re-engagement-email-tips-and-examples\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Re-engagement email tips to win back your inactive email subscribers\" \/>\n<meta property=\"og:description\" content=\"Minimize your email list churn, boost your engagement and improve your email deliverability with these re-engagement email tips and examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salutonagency.com\/nl\/re-engagement-email-tips-and-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Saluton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Salutonagency\/\" \/>\n<meta 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