Summer is happening right now which means it’s time to let your emails shine even brighter. Although the summer period might lead to less interaction with your emails, it doesn’t mean you can’t still reach out to your readers. This sunny season is all about having fun, relaxation and exciting Read more…
Hooray, summer is here! Generally, life at the office feels less crowded and runs at a slower pace. Isn’t that the perfect time to get productive and handle those projects you usually postpone? We’ve listed 4 email marketing projects that you can tackle during the summer months and will give Read more…
Hooray, someone just bought their first product from your ecommerce store. Mission accomplished, job completed. Or is it? We don’t think so… Knowing that it is 5 times more expensive acquiring new customers than it is to retain existing customers, it’s a smart move to set up a system that Read more…
Standing out in the inbox and getting great results from email marketing requires more than a blast-to-all approach. The keyword in any successful email marketing campaign is relevance. And how do you become relevant? By getting to know your audience, understanding their preferences and personalizing your messages. Personalization – it Read more…