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Hooray, summer is here! Generally, life at the office feels less crowded and runs at a slower pace. Isn’t that the perfect time to get productive and handle those projects you usually postpone?

We’ve listed 4 email marketing projects that you can tackle during the summer months and will give you plenty of benefits in the months to come.

1/ Clean your email list

Building an email list is one thing. Maintaining it is another part of the equation. A quality email list with active subscribers and validated email addresses has a positive impact on your email marketing performance. That’s why it’s a good idea to clean and declutter your data from time to time.

You can use the slow-paced summer months to take an export of your email list and get this job done. Here are three things you can start with:

    • Remove old or inactive subscribers.
    • Clean your existing data.
    • Map your data sources and verify if they all sync data in a consistent way.

Does your email list need a clean-up? Get started with this article ‘Email list cleaning: 10 tips to maintain a healthy and clean contact list

2/ Test and optimize your email templates

Mailclients like Outlook, Gmail and Yahoo Mail are constantly evolving. This means that email template code that worked a year ago might become buggy or outdated because of certain updates.

Therefore, it’s advised to test and update your email templates frequently. With tools like Litmus or Email On Acid, you can generate examples of how your email looks in a variety of different mailclients. If you spot any weird-looking bugs, it’s time to dive in the code and set things straight.

Do you feel like your email templates could use a general update? Why not get this project started during the slower summer months. You can modernize your email design so that it aligns better with your business and optimize it for mobile devices. Or you can spend some time on A/B-testing different variations of images, call to action buttons and template structures to finetune your email templates.

Need help with fixing the design of your email templates? Or do you want to optimize your existing email templates? Don’t hesitate to reach out to us.

3/ Design a new email automation flow

Email automation sequences can save you time and resources. There’s no doubt about that. Yet, many ecommerce businesses seem to postpone the setup of these automated flows.

  • “We don’t have the time to do it right now. We need to send by the end of this week.”
  • “We started working on a welcome email sequence but then there was an urgent email campaign that got priority. We never finished it.”
  • “We don’t have access to the right data to set up a product recommendation email.”

We get it. Running an email marketing program is hard work. There’s always another email campaign to plan and resources are not unlimited.

If you have little workload this summer, why not spend some time on drafting, creating and implementing a new automated email sequence such as a customer feedback flow, an onboarding sequence or a reactivation campaign.

Don’t know where to start? Get inspired by these 7 automated email sequences for ecommerce businesses.

As always, Saluton is here to get you up to speed with these type of projects. Get in touch!

4/ Start planning your end of year campaigns

During the summer months you’re probably not thinking about Halloween, Thanksgiving, Black Friday, Christmas and New Year. However, if you start planning your end of year campaigns during ‘marketing downtime’ – like the summer months – you can prepare better email campaigns. You’ll have plenty of time to think about a smart and creative approach AND still have enough time to implement everything.

With your email campaigns ready to send, you’ll have more time to spend on other important tasks during the busy end of year period.

Looking for an extra set of brains or hands to create an awesome end of year email campaign? Feel free to reach out to us. We’d love to help.

We’re curious about how you stay productive during the summer months. Let us know in the comment section which projects (or travels) you have planned!


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