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Email marketing during the summer months

4 email marketing projects you can tackle during the summer months

Hooray, summer is here! Generally, life at the office feels less crowded and runs at a slower pace. Isn’t that the perfect time to get productive and handle those projects you usually postpone? We’ve listed 4 email marketing projects that you can tackle during the summer months and will give Read more…

By Pieterjan Decoster, 4 years1 year ago
Blogpost header: 5 inspiring ideas for your cart abandonment emails

Inspiring tips and examples for your cart abandonment emails

So, you have a beautiful website with amazing products, compelling texts and attractive visuals. And you know people are browsing your pages, looking at your products, even putting them in their shopping cart. But then… nothing. Frustrating, isn’t it? Research has shown that cart abandonment is a common problem for Read more…

By Pieterjan Decoster, 4 years1 year ago
Email List Cleaning Header

Email list cleaning: 10 tips to maintain a healthy and clean contact list

The main focus of many companies is growing their email list. While it is important to consistently add new subscribers to your list, it’s only half of the equation. The other half consists of maintaining and cleaning your email list. Having a huge list full of uninterested, disengaged or irrelevant Read more…

By Pieterjan Decoster, 4 years1 year ago
11 inspiring ideas for your Easter campaigns

11 inspiring ideas for your Easter email campaigns

Spring is in the air! And soon it’s time to celebrate Easter. A great holiday to spend with your family, enjoy the classic Easter brunches, let the kids hunt for Easter eggs in the garden, and exchange gifts. At the same time, Easter has a lot to offer for email Read more…

By Pieterjan Decoster, 4 years1 year ago

Case Study: How NOMAD Welcomes Their New Email Subscribers

Nomad is an online store from California focusing on adventurous souls. Their business revolves mainly around minimalism, functionality, and durability. Their high-quality and reliable products range from leather phone cases and watch straps to lenses and wireless chargers. Basically they have cool and practical products that caught our eye immediately. Read more…

By Pieterjan Decoster, 4 years1 year ago
Humor in Email Marketing - Header

A guide to using humor in email marketing

Did you know people usually evaluate brands based on emotions instead of information? Especially positive emotions have a far greater influence on consumer loyalty. And what is a more powerful positive emotion than humor. We enjoy things that make us laugh or smile because it makes us feel good. Besides, humor Read more…

By Pieterjan Decoster, 4 years1 year ago
Header - How to avoid spam filters

How to avoid the spam folder when sending emails

What is one of the worst things that can happen to your emails? Right, that they end up in the spam folder. You put so much work in crafting a beautiful email full of relevant content and eye catching images. But somehow you barely get any opens or clicks. And Read more…

By Pieterjan Decoster, 4 years1 year ago
Customer Feedback Header

Collecting customer feedback using email. This is how you do it right.

The metrics of your email marketing provide a lot of useful information about the performance of your emails. Sadly, they don’t tell you everything. When you notice a change in the results, you can’t always tell why they changed! Luckily customer feedback can give you an explanation to all your Read more…

By Pieterjan Decoster, 4 years1 year ago

Super Bowl email campaigns that score a touchdown

The Super Bowl is by far the biggest football event in America. This year, on the 3rd of february, families and friends huddle together in front of the TV to watch the game of all games. What has this to do with email marketing, you ask? Well, because this event Read more…

By Pieterjan Decoster, 4 years1 year ago
Header_helix

Case study: How Helix Sleep grows their business with email marketing

Last year we subscribed to the emails of Helix Sleep, an online store that sells personalized mattresses. After a few months we have gathered enough emails to dive into the details of their email marketing program and learn how they use emails to grow their business. Helix Sleep’s email types Read more…

By Pieterjan Decoster, 4 years1 year ago

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Our latest articles
  • Summer email inspiration: our 10 favorite summer emails
  • Re-engagement email tips to win back your inactive email subscribers
  • 4 email marketing projects you can tackle during the summer months
  • 7 post-purchase emails to create loyal customers and drive sales
  • Inspiring tips and examples for your cart abandonment emails
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