Summer is happening right now which means it’s time to let your emails shine even brighter. Although the summer period might lead to less interaction with your emails, it doesn’t mean you can’t still reach out to your readers. This sunny season is all about having fun, relaxation and exciting Read more…
Did you know that on average an email list loses about 22,5% of its subscribers each year? Even when you’re sending out great emails, people might lose interest over time, delete their user account, or just dealing with too many emails in their inbox. Whatever the reason, it’s frustrating to Read more…
Hooray, summer is here! Generally, life at the office feels less crowded and runs at a slower pace. Isn’t that the perfect time to get productive and handle those projects you usually postpone? We’ve listed 4 email marketing projects that you can tackle during the summer months and will give Read more…
Hooray, someone just bought their first product from your ecommerce store. Mission accomplished, job completed. Or is it? We don’t think so… Knowing that it is 5 times more expensive acquiring new customers than it is to retain existing customers, it’s a smart move to set up a system that Read more…
So, you have a beautiful website with amazing products, compelling texts and attractive visuals. And you know people are browsing your pages, looking at your products, even putting them in their shopping cart. But then… nothing. Frustrating, isn’t it? Research has shown that cart abandonment is a common problem for Read more…
Standing out in the inbox and getting great results from email marketing requires more than a blast-to-all approach. The keyword in any successful email marketing campaign is relevance. And how do you become relevant? By getting to know your audience, understanding their preferences and personalizing your messages. Personalization – it Read more…
Spring is in the air! And soon it’s time to celebrate Easter. A great holiday to spend with your family, enjoy the classic Easter brunches, let the kids hunt for Easter eggs in the garden, and exchange gifts. At the same time, Easter has a lot to offer for email Read more…
Saint Patrick’s Day is one of those holidays where brands go the extra mile to delight their customers. Not only do they offer special discounts, free shipping, coupon codes or a special selection of products, but they also put a lot of effort in creating beautiful email designs that make Read more…
The Super Bowl is by far the biggest football event in America. This year, on the 3rd of february, families and friends huddle together in front of the TV to watch the game of all games. What has this to do with email marketing, you ask? Well, because this event Read more…
Last month it was impossible to miss the World Cup Championship Soccer. This event has taken over the daily life of many of us: getting together to watch the games, having drinks with friends and talking with colleagues about the crazy comeback of Belgium’s game against Japan or having a Read more…