Summer is happening right now which means it’s time to let your emails shine even brighter. Although the summer period might lead to less interaction with your emails, it doesn’t mean you can’t still reach out to your readers. This sunny season is all about having fun, relaxation and exciting Read more…
So, you have a beautiful website with amazing products, compelling texts and attractive visuals. And you know people are browsing your pages, looking at your products, even putting them in their shopping cart. But then… nothing. Frustrating, isn’t it? Research has shown that cart abandonment is a common problem for Read more…
Standing out in the inbox and getting great results from email marketing requires more than a blast-to-all approach. The keyword in any successful email marketing campaign is relevance. And how do you become relevant? By getting to know your audience, understanding their preferences and personalizing your messages. Personalization – it Read more…
The main focus of many companies is growing their email list. While it is important to consistently add new subscribers to your list, it’s only half of the equation. The other half consists of maintaining and cleaning your email list. Having a huge list full of uninterested, disengaged or irrelevant Read more…
Spring is in the air! And soon it’s time to celebrate Easter. A great holiday to spend with your family, enjoy the classic Easter brunches, let the kids hunt for Easter eggs in the garden, and exchange gifts. At the same time, Easter has a lot to offer for email Read more…
Nomad is an online store from California focusing on adventurous souls. Their business revolves mainly around minimalism, functionality, and durability. Their high-quality and reliable products range from leather phone cases and watch straps to lenses and wireless chargers. Basically they have cool and practical products that caught our eye immediately. Read more…
Did you know people usually evaluate brands based on emotions instead of information? Especially positive emotions have a far greater influence on consumer loyalty. And what is a more powerful positive emotion than humor. We enjoy things that make us laugh or smile because it makes us feel good. Besides, humor Read more…
The Super Bowl is by far the biggest football event in America. This year, on the 3rd of february, families and friends huddle together in front of the TV to watch the game of all games. What has this to do with email marketing, you ask? Well, because this event Read more…
Last year we subscribed to the emails of Helix Sleep, an online store that sells personalized mattresses. After a few months we have gathered enough emails to dive into the details of their email marketing program and learn how they use emails to grow their business. Helix Sleep’s email types Read more…