Did you know people usually evaluate brands based on emotions instead of information? Especially positive emotions have a far greater influence on consumer loyalty. And what is a more powerful positive emotion than humor. We enjoy things that make us laugh Read more…
Saint Patrick’s Day is one of those holidays where brands go the extra mile to delight their customers. Not only do they offer special discounts, free shipping, coupon codes or a special selection of products, but they also put a Read more…
What is one of the worst things that can happen to your emails? Right, that they end up in the spam folder. You put so much work in crafting a beautiful email full of relevant content and eye catching images. Read more…
The metrics of your email marketing provide a lot of useful information about the performance of your emails. Sadly, they don’t tell you everything. When you notice a change in the results, you can’t always tell why they changed! Luckily Read more…
The Super Bowl is by far the biggest football event in America. This year, on the 3rd of february, families and friends huddle together in front of the TV to watch the game of all games. What has this to Read more…
Last year we subscribed to the emails of Helix Sleep, an online store that sells personalized mattresses. After a few months we have gathered enough emails to dive into the details of their email marketing program and learn how they Read more…
Having a huge email list with thousands of subscribers is an amazing asset to your business. You can contact them again and again in a cost-efficient and effective way without having to spend tons of money on heavy advertising costs. Read more…
Again and again you keep hearing that ’email is dead’. But still, even with the competition of the newest and fanciest marketing strategies, tactics and channels, the ‘grandpa’ of online marketing keeps on kicking ass. Why is that? Well, let’s Read more…
Exploring new countries and cultures, enjoying local food, spending time in beautiful nature, meeting new people,… My girlfriend and I have always loved to travel. Unfortunately, society usually sees travel as an escape from the daily grind. For months in Read more…
You know what is painful to watch? Seeing online businesses with huge potential send out mediocre email campaigns and end up with low open rates. Even though they started doing email marketing with the best intentions, sometimes – unknowingly – Read more…