Did you know that on average an email list loses about 22,5% of its subscribers each year? Even when you’re sending out great emails, people might lose interest over time, delete their user account, or just dealing with too many emails in their inbox. Whatever the reason, it’s frustrating to Read more…
Hooray, someone just bought their first product from your ecommerce store. Mission accomplished, job completed. Or is it? We don’t think so… Knowing that it is 5 times more expensive acquiring new customers than it is to retain existing customers, it’s a smart move to set up a system that Read more…
So, you have a beautiful website with amazing products, compelling texts and attractive visuals. And you know people are browsing your pages, looking at your products, even putting them in their shopping cart. But then… nothing. Frustrating, isn’t it? Research has shown that cart abandonment is a common problem for Read more…
Is an online quiz something for your business? Let’s find out! The best ecommerce marketers are constantly looking for ways to attract their audience and delight them with personal recommendations and helpful advice. They understand that a personalized approach is much more effective in generating sales than generic ‘same-for-all’ communication. Read more…
Standing out in the inbox and getting great results from email marketing requires more than a blast-to-all approach. The keyword in any successful email marketing campaign is relevance. And how do you become relevant? By getting to know your audience, understanding their preferences and personalizing your messages. Personalization – it Read more…
Did you know people usually evaluate brands based on emotions instead of information? Especially positive emotions have a far greater influence on consumer loyalty. And what is a more powerful positive emotion than humor. We enjoy things that make us laugh or smile because it makes us feel good. Besides, humor Read more…
The metrics of your email marketing provide a lot of useful information about the performance of your emails. Sadly, they don’t tell you everything. When you notice a change in the results, you can’t always tell why they changed! Luckily customer feedback can give you an explanation to all your Read more…
You know what is painful to watch? Seeing online businesses with huge potential send out mediocre email campaigns and end up with low open rates. Even though they started doing email marketing with the best intentions, sometimes – unknowingly – they have created habits that kill their open rate. That’s Read more…
Rule number 1 for growing your email list? Give your visitors tons of options to sign up. It’s really that simple. If you aren’t putting your signup forms in the right places or worse – hiding it somewhere in your footer or behind a link – you are missing out on Read more…